MooGoo Milk Wash uses a combination of 6 different natural cleansers with the concept that a small amount of many different cleansers can be less irritating than using one. Other ingredients have been added to help skin conditioning. Milk Protein (Casein) is similar to the skin's own protein and helps maintain elasticity. The natural ester Glycerol Oleate helps to prevent skin water loss and leaves the skin smoother.This body wash does not create big bubbles like a synthetic detergent. It washes gently and without drying of the skin. Because it is so gentle it is also a no tears formulation in children's eyes.MooGoo Milk Wash can also be used a gentle face cleanser.