Botanical formula with a touch of Aloe Vera gentle on hands Plum & Cherry Blossom fragrance for a fresh, floral scent Ultra concentrate one squirt is enough to tackle everyday grease Morning Fresh +botanics Plum & Cherry Blossom is an ultra-concentrated dishwashing liquid formulated to deliver powerful cleaning while being gentle on skin thanks to added Aloe Vera. Designed for everyday kitchen use, it removes food residue and light grease, leaving dishes clean and fragrantly fresh. The product targets households looking for an effective, pleasantly scented dishwashing liquid with a botanical positioning. Volume: 680mL. Key visible claims: "+botanics", "with a touch of Aloe Vera", "Plum & Cherry Blossom", "Ultra Concentrate", "One squirt is enough".