best colour I have had in a long time. turned out so vibrant and had hardly faded. this is my new colour absolutely love it ¸

Used this over faded red dyed hair, turned my hair black. I assume the colour on the box is after it’s been washed 50 times. Will not use again, sticking to my usual choice of violet red colour.

Excellent

Love this colour hair die. Will get this again. Delivery was quick.

Finally Get the Colour to Work

After colouring my hair many times before and never getting the colour to work out as it shows on the box was surprised that this one actually appears exactly as it shows on the box and has worked better than any other hair colours I've used in the past

Great color but...

This stuff does not rinse out very well at all. I used all the hot water trying to rinse the product out the first day and the next day and the day after that but the water still ran purple. So for 4 days I was rinsing and shampooing the residual product out, the color is good but... never again. It's not worth it. I'll try a different brand.

Lovely

Worked wonders and is lasting longer than most permanent hair dye

True colour

I purchased this product to brighten up my daughters dull virgin hair. She absolutely loves it, her hair is shiny and still in quite good condition despite using a permanent colour.As a former hairdresser I usually purchase salon quality product and I was really impressed with the overall depth of colour and condition of the hair after colouring. We are both very happy with the end result, the colour is true to the description and picture on the box and would recommend this product to other consumers for use on virgin hair.

Used for 10 years

My mum and I have been using this product for over a decade now. It's affordable and the colour lasts a long time.

Value for money and lasting

Fabulous! Holds colour for ages, doesn’t rub off on pillowcase, and price is unbeatable.

some colour water even after 4th day wash

works a bit on dark hair tho not recommend as the packaging label. But annoying that on my 4th day of shower, still can see purple-ish water running from hair.