Nature First black chia seeds are a powerhouse of nutrition. For Incan, Mayan, and Aztec cultures chia was a staple, along with more familiar foods such as corn and beans. "Chia" is the Mayan word for strength. Chia seeds come in black or white. There is little nutritional or taste difference between the colours, it is mostly visual preference. White chia can be better in chia puddings or where you want to hide the chia. Black chia will stand out and be seen. Maybe its a matter of personality! FeaturesNature First Chia Seeds are sourced from South America and packed in Australia.BenefitsNature First chia is a 'wholegrain', meaning it has not been refined. What makes chia a superfood is that it is high in easily digestible protein, essential fatty acids (particularly omega-3), various vitamins, soluble fibre, antioxidants and many minerals. The protein in chia is a complete protein with all 8 essential amino acids, very rare for a vegetarian source of protein. Chia also forms a unique gel when mixed with liquids and this has many uses. William Anderson, calls it "a dieter's dream food " because when it is mixed with just about anything it displaces calories and fat without diluting the flavour, creating more surface area and actually enhancing the flavour of foods!