When strong dog odors start to crinkle your nose, it's time for Nature's Miracle Whitening Shampoo. The reformulated shampoo helps neutralize odors and freshens with a light flowering almond scent, without the wet dog smell. This formula keeps white coats bright and healthy with frequent use and when used as directed. Containing keratin and aloe vera, this shampoo provides the ultimate grooming experience. Apply a liberal amount of shampoo to wet coat and work into a lather. Gently massage from head to tail, while avoiding eyes. Rinse completely and repeat as necessary for the toughest messes and odors. Brush coat to remove tangles and towel dry thoroughly. Matted and tangled areas may require special attention. Additional shampoo can be applied directly to these areas. Use only for dogs.