The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you're discovering, or rediscovering, the 740 is ready to become your next favorite shoe.
The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you're discovering, or rediscovering, the 740 is ready to become your next favorite shoe.
The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you're discovering, or rediscovering, the 740 is ready to become your next favorite shoe.
The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you're discovering, or rediscovering, the 740 is ready to become your next favorite shoe.
Last updated at 03/21/2026 07:21:02
New Balance 740 INCENSE 9.5
Delivery $246.83
New Balance 740
Delivery between 27–31 Mar $49.35
New Balance 740 Incense 11 | Afterpay AvailableNew Balance 740 Incense 11 | Afterpay Available | Cyber Weekend
Free delivery between 26 Mar – 1 Apr
| Upper material | Imitation leather/ textile |
| Lining | Textile |
| Insole | Textile |
| Sole | Synthetics |
| Padding type | Cold padding |
New Balance 740 INCENSE 9.5
Delivery $246.83
New Balance 740
Delivery between 27–31 Mar $49.35
New Balance 740 Incense 11 | Afterpay AvailableNew Balance 740 Incense 11 | Afterpay Available | Cyber Weekend
Free delivery between 26 Mar – 1 Apr
| Upper material | Imitation leather/ textile |
| Lining | Textile |
| Insole | Textile |
| Sole | Synthetics |
| Padding type | Cold padding |