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New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)
New Balance BB550WGU (White / Gum)

New Balance BB550WGU (White / Gum)

Synthetic leather upper for durability. Rubber outsole for traction. Traditional lacing system. Cotton laces. Branding hits at the side, heel, midsole, tongue tag, and insole. New Balance reintroduced the 550 in a major way in 2020 with the help of collaborative partners, led by Teddy Santis and Aimé Leon Dore. Following a string of must-have joint releases, the sportswear brand slowly began to integrate inline colorways that have sold out much like the aforementioned collabs. With a noticeably clean aesthetic, the 550 is a timeless classic that pays homage to ‘90s basketball players and the streetwear that defined a hoops generation. As New Balance puts it, the sneaker is simple and not overbuilt to deliver a sporty look. Now that it’s back in the limelight, don’t expect the 550 to go anywhere anytime soon. And seeing as each colorway comes and goes in a hurry, you’ll want to take advantage and scoop up a pair while you can.

Synthetic leather upper for durability. Rubber outsole for traction. Traditional lacing system. Cotton laces. Branding hits at the side, heel, midsole, tongue tag, and insole. New Balance reintroduced the 550 in a major way in 2020 with the help of collaborative partners, led by Teddy Santis and Aimé Leon Dore. Following a string of must-have joint releases, the sportswear brand slowly began to integrate inline colorways that have sold out much like the aforementioned collabs. With a noticeably clean aesthetic, the 550 is a timeless classic that pays homage to ‘90s basketball players and the streetwear that defined a hoops generation. As New Balance puts it, the sneaker is simple and not overbuilt to deliver a sporty look. Now that it’s back in the limelight, don’t expect the 550 to go anywhere anytime soon. And seeing as each colorway comes and goes in a hurry, you’ll want to take advantage and scoop up a pair while you can.

Size:

1
1½
2
2½
3
3½

New Balance BB550WGU (White / Gum)

Synthetic leather upper for durability. Rubber outsole for traction. Traditional lacing system. Cotton laces. Branding hits at the side, heel, midsole, tongue tag, and insole. New Balance reintroduced the 550 in a major way in 2020 with the help of collaborative partners, led by Teddy Santis and Aimé Leon Dore. Following a string of must-have joint releases, the sportswear brand slowly began to integrate inline colorways that have sold out much like the aforementioned collabs. With a noticeably clean aesthetic, the 550 is a timeless classic that pays homage to ‘90s basketball players and the streetwear that defined a hoops generation. As New Balance puts it, the sneaker is simple and not overbuilt to deliver a sporty look. Now that it’s back in the limelight, don’t expect the 550 to go anywhere anytime soon. And seeing as each colorway comes and goes in a hurry, you’ll want to take advantage and scoop up a pair while you can.

Synthetic leather upper for durability. Rubber outsole for traction. Traditional lacing system. Cotton laces. Branding hits at the side, heel, midsole, tongue tag, and insole. New Balance reintroduced the 550 in a major way in 2020 with the help of collaborative partners, led by Teddy Santis and Aimé Leon Dore. Following a string of must-have joint releases, the sportswear brand slowly began to integrate inline colorways that have sold out much like the aforementioned collabs. With a noticeably clean aesthetic, the 550 is a timeless classic that pays homage to ‘90s basketball players and the streetwear that defined a hoops generation. As New Balance puts it, the sneaker is simple and not overbuilt to deliver a sporty look. Now that it’s back in the limelight, don’t expect the 550 to go anywhere anytime soon. And seeing as each colorway comes and goes in a hurry, you’ll want to take advantage and scoop up a pair while you can.

4
4½
5
5½
6
6½
7
7½
8
8½
9
9½
10
10½
11½
12
12½
13
13½
14
15
17
38
47½

Price comparison

Price data powered by pricesAPI.io

Last updated at 04/06/2026 22:32:07

Solestop.com

$83.14

New Balance Men 550 White BB550WGU (Solestop.com) 11.5

Delivery $83.14

Side Kicks

$599.00

New Balance 550 White Gum, UK 11

Delivery between 11–15 Apr $14.99

Price history

Price history

Reviews

Awesome quality 80s basketball shoe.
7 February 2024Mj89

originally posted on newbalance.com

Super nice. Love all of the layering and stitching in this Classic basketball shoe. The insole is very comfortable. The build quality and material quality is excellent.These shoes are interesting in that they look absolutely great with jeans, but don't fit my taste so much with shorts. So good for colder weather. Also note that they run a little bit on the narrow side. I have slightly wide feet and it's not a problem, but they are more form-fitting than roomy.

Carefully consider the fit
13 February 2024Tiffany12

originally posted on newbalance.com

The seams inside the shoe are awful! We've had to cut and add sections of moleskin to the inside of the shoe because it was causing blisters and bleeding. Sucks with how expensive these shoes are!

Defective
4 April 2024bxgirl

originally posted on asos.com

I was so excited for these shoes but there are indents in the toe area that make the shoes look so cheap in person. I’m pretty disappointed. Also it came in a bland brown shoe box that was not a New Balance box.

Specification

StyleBB550WGU
Release Date11/01/2022

Price comparison

Updated about 3 hours ago
Solestop.com

$83.14

Out of stock

New Balance Men 550 White BB550WGU (Solestop.com) 11.5

Delivery $83.14

Side Kicks

$599.00

Out of stock

New Balance 550 White Gum, UK 11

Delivery between 11–15 Apr $14.99

Price history

Price history

Reviews

Awesome quality 80s basketball shoe.
7 February 2024

Super nice. Love all of the layering and stitching in this Classic basketball shoe. The insole is very comfortable. The build quality and material quality is excellent.These shoes are interesting in that they look absolutely great with jeans, but don't fit my taste so much with shorts. So good for colder weather. Also note that they run a little bit on the narrow side. I have slightly wide feet and it's not a problem, but they are more form-fitting than roomy.

Mj89 originally posted on newbalance.com
Carefully consider the fit
13 February 2024

The seams inside the shoe are awful! We've had to cut and add sections of moleskin to the inside of the shoe because it was causing blisters and bleeding. Sucks with how expensive these shoes are!

Tiffany12 originally posted on newbalance.com
Defective
4 April 2024

I was so excited for these shoes but there are indents in the toe area that make the shoes look so cheap in person. I’m pretty disappointed. Also it came in a bland brown shoe box that was not a New Balance box.

bxgirl originally posted on asos.com
Disappointing quality
28 January 2023

Love the design of this sneaker and was super excited to wear them. However, upon arrival the toebox of one of the shoes obviously had a manufacturing flaw leaving permanent creases, ruining the aesthetic. I'd heard good things about NB quality, and was sorely disappointed in these so I had to return them.

bigsim originally posted on newbalance.com
Get your normal size, if you have wide feet, size up
27 December 2023

I had thought to size down because I was looking at reviews, but turns out a 6.5 was too small (I'm a 7). So when I ordered my normal size it fit perfectly! SUPER comfy too.

jesterg originally posted on asos.com
In stock vs store website
20 April 2024

I was shopping in the store for the red/wht/blk version of the NB 550 , but also, they wasout of stock ? therefore , I've made the purchase on the store website, Howevere, while Iwas in the store I made the purchase of the royal blue/wht/blk version , now I have 2 pairs.

originally posted on nordstromrack.com
Love the look but unwearable
4 January 2023

I exclusively buy New Balance athletic shoes in size 16 and have never had a sizing problem. I do here. There is no toe room or toe width and the shoes are unwearable. I may try to size up to a 17, which would be a first in getting a shoe that size.

originally posted on newbalance.com
Narrow toe box
12 January 2024

Decent traction for court play. Shoe length is OK. Upper material is super stiff; it took several hours of use to break in. Not like modern mesh materials. Toe box is much narrower than normal sport shoes. If you’re on the border between standard and wide, this is one style to definitely get the wide size if available.

TBTBw originally posted on nordstromrack.com
Nice fit but noisy
19 November 2022

Great looking, nice details. However when I walk in a quiet enough place (like indoors) I hear a rubbing sound. At first I thought it was the new rubber soles but after inspection I found that the stitching on the tongue rubs against the lace area and makes a sound like Velcro only not as loud.

GmdUSA originally posted on newbalance.com
No longer trust the quality of New Balance Sneaker
19 November 2022

I ordered this pair and one other. Both pairs arrived with damages/defects. When I called customer service I was told the only thing that could be done was to return them. They would not give me a replacement pair or provide any other accommodations. I used to buy new balance for the quality of the sneakers but this experience has made me think otherwise

Mike originally posted on newbalance.com

Specification

StyleBB550WGU
Release Date11/01/2022