Salehe Bembury's nature-informed takes on the 2002R were among the most distinctive collaborative designs in recent memory. This time around, the celebrated designer turns his attention to the iconic 990 series. The ‘Sand be the time' MADE in USA 990v2 is inspired by an excursion to the coral pink sand dunes of southwestern Utah. The spacer mesh upper and premium hairy suede and leather overlay combination is rendered in varied shades of pink, modeled after the natural landscape. The v2's distinctive, prominent midsole is outfitted with earth tones, mimicking the surrounding cliffs. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance's U.S. sales.
Salehe Bembury's nature-informed takes on the 2002R were among the most distinctive collaborative designs in recent memory. This time around, the celebrated designer turns his attention to the iconic 990 series. The ‘Sand be the time' MADE in USA 990v2 is inspired by an excursion to the coral pink sand dunes of southwestern Utah. The spacer mesh upper and premium hairy suede and leather overlay combination is rendered in varied shades of pink, modeled after the natural landscape. The v2's distinctive, prominent midsole is outfitted with earth tones, mimicking the surrounding cliffs. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance's U.S. sales.
Salehe Bembury's nature-informed takes on the 2002R were among the most distinctive collaborative designs in recent memory. This time around, the celebrated designer turns his attention to the iconic 990 series. The ‘Sand be the time' MADE in USA 990v2 is inspired by an excursion to the coral pink sand dunes of southwestern Utah. The spacer mesh upper and premium hairy suede and leather overlay combination is rendered in varied shades of pink, modeled after the natural landscape. The v2's distinctive, prominent midsole is outfitted with earth tones, mimicking the surrounding cliffs. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance's U.S. sales.
Salehe Bembury's nature-informed takes on the 2002R were among the most distinctive collaborative designs in recent memory. This time around, the celebrated designer turns his attention to the iconic 990 series. The ‘Sand be the time' MADE in USA 990v2 is inspired by an excursion to the coral pink sand dunes of southwestern Utah. The spacer mesh upper and premium hairy suede and leather overlay combination is rendered in varied shades of pink, modeled after the natural landscape. The v2's distinctive, prominent midsole is outfitted with earth tones, mimicking the surrounding cliffs. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance's U.S. sales.
Last updated at 03/21/2026 12:33:35
New Balance 990v2 Salehe Bembury Sand Be The Time, UK 6.5
Delivery between 26–30 Mar $14.99
originally posted on newbalance.com
Amazing quality of materials on this shoe - the suede is buttery and the leather is legit. They're also very comfortable and I could walk all day in them. The mesh is also top quality. Overall very happy with this purchase.
originally posted on ebay.com
Extra laces werent included, but not advertised. No major complaints, would be happy to buy again!
originally posted on newbalance.com
Love the design, materials, and quality of the Salehe "Sand be the time" collaboration. The shoes really stand out and are very comfortable. However, I wish I knew that these run slightly large. After quick research, it appears Made in USA 990v2s fit large (long). If you have a normal size foot width, I'd probably size 0.5 from TTS.
| Style | M990SB2 |
| Release Date | 12/08/2022 |
New Balance 990v2 Salehe Bembury Sand Be The Time, UK 6.5
Delivery between 26–30 Mar $14.99
Amazing quality of materials on this shoe - the suede is buttery and the leather is legit. They're also very comfortable and I could walk all day in them. The mesh is also top quality. Overall very happy with this purchase.
Extra laces werent included, but not advertised. No major complaints, would be happy to buy again!
Love the design, materials, and quality of the Salehe "Sand be the time" collaboration. The shoes really stand out and are very comfortable. However, I wish I knew that these run slightly large. After quick research, it appears Made in USA 990v2s fit large (long). If you have a normal size foot width, I'd probably size 0.5 from TTS.
I love them! The material is outstanding, the color is so vibrant. They are also comfortable and they look great on my feet! The combination of colors is amazing. First time trying the 990 V2. Will try some more color ways for sure.
The Product is amazing. The color choices are perfect. The materials are amazing. I love when black creators get a create at this high of a level. Keep giving Salehe more opportunities.
Wore them last night to the Knicks game and got compliments from a random person, automatically knew what they were. Materials are great. I love the colorway. Even though these are crazy/non standard colors, it was pretty easy to where. Let the sneakers be the piece.
The materials/construction of this shoe are incredible. I get compliments from sneaker heads and the rest of the general public on these shoes every time I wear them. ORDER 1/2 SIZE DOWN to have a great fit. I normally wear a 12 and was heartbroken to see 12 sold out instantly, but luckily I decided to try 11.5 and glad I didn't miss out on these gems.
Salehe continues to create the best collaborations with New Balance. This shoe is even more fire in hand than it is in pictures, and the orange laces take it to an even higher level. One of the very best sneakers to drop in the last year across all brands. 10/10
A great collaboration shoe between new balance and Salehe Brembury. Colors may seem had to find matching for clothing but sweaters and shirts I found go well and I love the compliments. No regrets about these though I was hesitant at first.
Despite the prior Salehe collabs being more difficult to get, this has to be his best collab yet. The photos do not do the colourway justice, and it is a fantastic shoe in hand. And the 990v2 is an extremely comfortable shoe. Wish I could've doubled up on these.
| Style | M990SB2 |
| Release Date | 12/08/2022 |
