Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Sage accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Sage accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Sage accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Throw it back to '89 with these women's 550 sneakers from New Balance. In a clean White colourway with Sage accents, these hoops-inspired kicks have a premium leather and synthetic upper keeping the OG design lines. They feature a tonal lace up fastening for a custom fit, as well as a padded ankle collar and tongue for locked-in comfort. Underfoot, these trainers are sat on a cushioned midsole with a grippy rubber outsole for total traction with every step. These iconic kicks are finished off with signature New Balance 550 branding throughout, including the legendary 'N' logos to the sidewalls.
Last updated at 04/12/2026 00:37:29
New Balance 550 White Juniper (Women's)
Delivery $34.95
New Balance 550 White Juniper (Women's), UK 9
Delivery between 16–20 Apr $14.99
originally posted on newbalance.com
I usually wear women's size 8 and ordered these in a men's 6.5 in the white/white colourway. Would have grabbed womens, but they're never in stock or gone before you know it! Fit is good, albeit a little tiny bit big. Might have gotten away with a men's 6, but women's 7.5 is usually way too tight. I'm almost always a EUR39. Didn't want to chance sizing down. So far so good, but the only thing annoying is the exposed midsole foam. Dirty in 5 minutes of wear. Are they the most comfy shoes I own? No, that title goes to my 990v5's, but these 550s are a totally different look. Good shoes overall.
originally posted on newbalance.com
Great aesthetic. Pretty comfortable right out of the box. They fit true to size but there is a bit of heel slippage if you lace them loosely and they do run a bit narrow in the body. Something to consider if you have a wider foot. The leather is subpar. The construction on these is very solid, especially the outsole. Definitely seems like you can beat these up for a while and they'll last. They rival the AF1 in the chunky department, these are heavy boys. Glad they brought this instantly iconic silhouette back.
originally posted on newbalance.com
I have yet to see any real helpful reviews for those are looking to purchase these for the first time.For reference, I normally wear a size 12US in Nike, Vans, Adidas (Jordans, Eras, Boosts, etc.). For ALL New Balance shoes I've ever purchased, going down a half size is a must for me, and I did so again with these (11.5), and they are a perfect fit, as expected.Know that you are buying a full cut shoe, meaning these puppies are meant to be laced up right and tight.If you leave an eyelet open, you're almost assuredly going to have some bad heel slippage, just the nature of these shoes. But if you can get a perfect fit, and lace them up completely, the heel slippage is very minimal, and you sort of forget about it. Regardless, don't expect these to be molded to ... MoreI have yet to see any real helpful reviews for those are looking to purchase these for the first time.For reference, I normally wear a size 12US in Nike, Vans, Adidas (Jordans, Eras, Boosts, etc.). For ALL New Balance shoes I've ever purchased, going down a half size is a must for me, and I did so again with these (11.5), and they are a perfect fit, as expected.Know that you are buying a full cut shoe, meaning these puppies are meant to be laced up right and tight.If you leave an eyelet open, you're almost assuredly going to have some bad heel slippage, just the nature of these shoes. But if you can get a perfect fit, and lace them up completely, the heel slippage is very minimal, and you sort of forget about it. Regardless, don't expect these to be molded to your foot no matter how you do them up.Size it right, lace em' tight, and you'll love these.
New Balance 550 White Juniper (Women's)
Delivery $34.95
New Balance 550 White Juniper (Women's), UK 9
Delivery between 16–20 Apr $14.99
I usually wear women's size 8 and ordered these in a men's 6.5 in the white/white colourway. Would have grabbed womens, but they're never in stock or gone before you know it! Fit is good, albeit a little tiny bit big. Might have gotten away with a men's 6, but women's 7.5 is usually way too tight. I'm almost always a EUR39. Didn't want to chance sizing down. So far so good, but the only thing annoying is the exposed midsole foam. Dirty in 5 minutes of wear. Are they the most comfy shoes I own? No, that title goes to my 990v5's, but these 550s are a totally different look. Good shoes overall.
Great aesthetic. Pretty comfortable right out of the box. They fit true to size but there is a bit of heel slippage if you lace them loosely and they do run a bit narrow in the body. Something to consider if you have a wider foot. The leather is subpar. The construction on these is very solid, especially the outsole. Definitely seems like you can beat these up for a while and they'll last. They rival the AF1 in the chunky department, these are heavy boys. Glad they brought this instantly iconic silhouette back.
I have yet to see any real helpful reviews for those are looking to purchase these for the first time.For reference, I normally wear a size 12US in Nike, Vans, Adidas (Jordans, Eras, Boosts, etc.). For ALL New Balance shoes I've ever purchased, going down a half size is a must for me, and I did so again with these (11.5), and they are a perfect fit, as expected.Know that you are buying a full cut shoe, meaning these puppies are meant to be laced up right and tight.If you leave an eyelet open, you're almost assuredly going to have some bad heel slippage, just the nature of these shoes. But if you can get a perfect fit, and lace them up completely, the heel slippage is very minimal, and you sort of forget about it. Regardless, don't expect these to be molded to ... MoreI have yet to see any real helpful reviews for those are looking to purchase these for the first time.For reference, I normally wear a size 12US in Nike, Vans, Adidas (Jordans, Eras, Boosts, etc.). For ALL New Balance shoes I've ever purchased, going down a half size is a must for me, and I did so again with these (11.5), and they are a perfect fit, as expected.Know that you are buying a full cut shoe, meaning these puppies are meant to be laced up right and tight.If you leave an eyelet open, you're almost assuredly going to have some bad heel slippage, just the nature of these shoes. But if you can get a perfect fit, and lace them up completely, the heel slippage is very minimal, and you sort of forget about it. Regardless, don't expect these to be molded to your foot no matter how you do them up.Size it right, lace em' tight, and you'll love these.
Sizing: first impression was "oops! They're to narrow, I should go half size up". But actually when I walk in them few minutes I changed my mind. Length wise they're perfect. And actually my foot lift out which is a bit annoying, so definitely it was a good decision go true to size. Half size down will be to tight. Shoes looks really nice, and this combo with green is a pure Perfection
Needed a new classic shoe that would match with everything. They’re so comfy once you break them in. They’re a sundae narrow and very stiff at first but after 1 day of wear they fit really well. Honestly I went a half size up after reading the reviews, but after breaking them in I don’t think I needed to as they’re a little bit loose now and I have to tighten the laces to keep them from slipping. Overall a great purchase and would definitely buy another pair!
I got these two weeks ago as I've wanted them since they came out and finally got them in my size on asos. They are lovely in person and were comfortable overall. Only thing is they are a little sore at the big toe joint due to the thicker leather just before the big toe which causes some creasing. Hoping it will ease off. Just different to the 530s which I can wear all day right away but that is as the 550s are full leather.
These are nice looking shoes, the color way I was looking for. They definitely need to be broken in a bit and I suspect they will not be as comfortable as some of my other new balance but they are still good. My biggest complaint and what I want others to know is these are BB550 not the regular 550. The main difference I think is the toebox is/looks longer then the regular. I am keeping them because I can’t find the color way in the regular right now but it is something to know!
Always been a new balance person my entire life, wanted something new and in-style so I went with the 550s. The shoes look great but I have found walking in them really uncomfortable, especially on my big toe. I was honestly hoping I could just return them because the fit was not right for me, but I got them quite dirty for my first wear. Still love New Balance more than any other footwear brand! Just thought I would leave some constructive criticism
ASOS never listed this as women’s so I assumed men’s. The photo is not representative of the shoe, if it was I would have realised it was a women’s sea salt colourway. Bad experience. Over inflated price. I’m usually a straightforward and experienced online shopper. Do better ASOS.
I waited a long time for the 550 to come back in stock. Finally was able to order one pair online. However, the pair that came in mail was very narrow in the toe area. When I compared it to my other 550s and the photos on the website, I can see that the side piece on this pair is smaller. That's probably what makes the shoe narrower. It was so narrow that the shoes hurt my feet and I have no choice but to return. The sad thing is all 550s in my size are gone by the time I received the shoe in the mail.
