The Nike Air Max 1 “Chinese New Year - Longevity” is an Asia-exclusive release for 2020 that is part of Nike’s yearly celebratory efforts that honor Chinese New Year. The vibrancy of the two week long holiday comes to life on the dynamic makeup of the Air Max 1, as contrasting panels of shiny patent leather with embossed Chinese characters and symbols encompass the upper. The mudguard is outfitted with a pinkish hue, while a purple mid-panel features traditional patterning as does the the heel, forefoot, and toe. They feature a low top and rubber sole. The sneakers were released on January 18, 2020.