Nike's revolutionary Air-Sole unit was incorporated into the brand's shoes in the late '70s. In 1987, the Nike Air Max 1 first featured visible air in the heel. Now, in addition to feeling the comfort of Air-Sole technology, everyone could also see it in action. Since then, the next generation of Nike Air Max shoes has enjoyed constant success with athletes and collectors, thanks to their striking color combinations and their lightweight design, which provides a perfectly cushioned ride.