DEFIANT STYLE. Let your attitude have the edge with flame-like caging that adds heat to the streets while airy mesh keeps you cool. The Nike Air Max Plus gives you a tuned Nike Air experience that offers premium stability and unbelievable cushioning. Benefits Bringing no-worry beach life to the city, the supportive midfoot arch draws inspiration from a whale's tail. Design lines of the iconic plastic cage nod to palm trees and ocean waves. Originally designed for performance running, Nike Air units provide lightweight cushioning that lasts. Synthetic upper with lightweight mesh adds breathability and durability. Rubber outsole gives you durable traction. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. The Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.