Behind The Design: Air Zoom G.T. Cut Today's players are faster than ever before. The game moves at a much quicker pace, and skill matters more than size. Creating space is more valuable than ever. Cut is designed for the Space Makers—players who create separation to impact the game. Nike Basketball Product Manager Nicole Chow and Nike Basketball Designer Bryant Klug brought us into their space to learn about the new silhouette. Every season the Nike Basketball design team sets out to develop and provide the right products to help players get the most out of their abilities. As the game evolves, performance basketball shoes have to change to meet different demands and challenges. "The new generation of basketball is so fast. Players have to stretch into multiple positions because the game is more spread out", Nicole said.