One word: tradition. From heritage running to fashion phenom, its retro appeal, sponge-soft midsole and see-saw detailing deliver decade after decade. This iteration offers easy-to-style colors with a vintage vibe. Benefits Inspired by the ’72 original, the foam midsole with iconic wedge insert delivers comfort from the get-go. Leather upper is easy to clean and easy to style. Rubber sole with herringbone pattern gives you plenty of traction. Padded, low-cut collar looks sleek and feels great. Cortez Origins The Nike Cortez was designed in 1972 by Nike co-founder Bill Bowerman to be lighter and more comfortable than any other. It quickly became the most popular running shoe in the country and has transformed into an unmistakable icon, woven into pop culture history.