Inner sock construction for a snug, superior step-in feel Soft and supportive padded heel On branding on the tongue tab, upper and heel Customizable lacing configuration built for enhanced bend and flex CloudTec cushioning offers lightweight support to minimize impact A bespoke Speedboard propels you forward Rubber reinforcements support the natural motion of the foot The On Cloudnova is imported. Feel the Swiss engineering difference in the Men's On Cloudnova Running Shoes. Its innovative performance tech introduces a new generation of running sneakers, boasting energy-returning Speedboard for maximum propulsion to get more of what you put into your runs, and game-changing CloudTec cushioning makes each step feel like you're walking on clouds so you can stay fresh and comfortable through the finish line. on these next-g a new breed of runners delivers advanced cushioning and responsiveness to help you push and eliminate limits.