New sole takes off The new CloudTec sole gives you an even smoother ride than ever before. These new structural innovations such as re-shaped cloud elements, increased grip pads, and updated central channel make the Cloud fit for your activity. Fine sockliners The Cloud is famous for its unmatched step-in feel. With the new Cloud, updates to the sockliner using dual-density material takes this finest comfort feel even further. Step in to see it for yourself. Comfort and performance, heel to toe The new V-molded heel uses the latest advancements in material design and shaping that adapts to your foot, giving you a snug fit that still provides freedom for your feet. On thats easy on One of the iconic elements of the Cloud is the easy-entry speed-lace system. Slip into the Cloud effortlessly without needing to tie the laces, yet stay securely in place on the run. Swiss engineering at its finest. On footwear inspires a more efficient running style by promoting a more forward foot strike, as well as a centered and energized running position.