Excellent product. Has changed a little since its inception. They used to have a more granular abrasive which really used to scrub your teeth clean; much more so than the milder polishes contained in them now. Seems to be the best in any of its guises despite this loss though.

This is my go to toothpaste to keep my sensitive teeth under control. Great fresh taste and nice consistency. Keeps mouth feeling fresh all day.

Pleasant mint flavour. Leaves you with a fresh, minty breath. Does help to whiten teeth but have found a better whitening toothpaste. Can be expensive, would recommend if on sale

this is the best toothpaste ever! it does not have an extremely minty taste which i love! it leaves your teeth super clean and exceeded my expectations in regards to its whitening abilities! love it!

Would recommend as my teeth feel stronger and clean each time after use. Also love the flavour. Does slowly whiten over usage and we switched from Colgate to Oral-B as a result of trying this brand

Good toothpaste. I found that it makes my teeth feel very clean. I do feel like it whitened my teeth. Though it does lose effectiveness whitening after awhile. Overall I would recommend.

My favourite toothpaste ever. If for some reason I need to brush my test with another toothpaste, in the end my teeth doesn’t feel very clean like when I use this one. I recommend it.

Really does whiten teeth

Tastes kinda like deep heat, not that I've eaten deep heat but it really has that kinda smell taste combo. So I'm sure it's not for lots of people but personally I love it. Really whitened my teeth too. As an aside, tooth enamel is incredibly hard, so I doubt there is any problem with this toothpastes consistency and that is what helps remove stains.

Works wonders!

I had some stains on my front teeth and brushed my teeth once using this toothpaste and stains disappeared and my teeth felt smooth and really clean. It is a great toothpaste and does wonders for my teeth.

Worst tooth pain of my life

To be clear this is not Chemist Warehouse's fault, it is very much the toothpaste itself. My parents regularly buy this toothpaste as it is on sale in multiple stores, and every single time I have used it I have had unbearable tooth pain. I'm not sure if any of the whitening agents or anything erode some of your enamel, but that is what is feels like. Awful awful awful do not recommend.