PAW Puppy Gentle Shampoo is specially formulated to gently & effectively clean and nurture young skin. Recommended by vets nationally, it provides the right start to young skin and is ideal for caring pet owners who want the best grooming care for their growing puppy, particularly for breeds that may be susceptible to skin sensitivities later in life, such as terriers, retrievers and german shepherds. pH balanced and formulated for puppy skin, PAW Puppy Gentle Shampoo uses pawDerm technology that combines:"Hypoallergenic sulphate free cleansers for a gentle clean without stripping natural oils from young skin"Rich moisturising ingredients"Natural essential oils to provide nutrients and a fresh pure scent to young skinIngredients: Purified water, surfactants, thickener, glycerin (vegetable), euperlan green, preservative, salt (dairy), d-panthenol, sodium hydroxide, coconut oil, jojoba oil, vitamin E acetate, orange brazilian oil, chamomile roman oil.