Dry hair? This mositure rich shampoo softens hair and restores hydration. Hydrate is for hair that needs a drink - and then another. How? Nice to meet you. Formulated by industry experts, it's high-performing, Australian made, ethically-designed haircare. More than just effective, it's a pleasurable shopping and shampooing experience. Because having a good hair day is about more than how hair looks - but how you feel. Clean and uncomplicated. It's haircare for the people, by the people.