Petway Petcare Pink Shampoo our most popular naturally based, general purpose, cosmetic shampoo concentrate. It thoroughly cleanses and deodorises the animals coat and invigorates the skin. It brightens white coats, highlights natural coat colours and provides a superb lustrous coat finish. It has a long lasting unique floral spice fragrance, which smells lovely and clean and reportedly can last up to two or more weeks on an animals coat. To assist in adding extra moisture into the skin and coat after shampooing, condition animal with companion product Petway Petcare Everyday Pink Conditioner. More Information: For use on animals with normal skin types Concentrated formula Formulated using pure deionised water Naturally based pH balanced Soap Free Free of phosphates, parabens and enzymes Bio-degradable Environmentally responsible Animal cruelty free Directions for use: Home- Shake well before use; Wet animal with fresh water; Apply shampoo to the coat, as required and work in thoroughly with fingers to develop a rich, cleansing lather; Rinse off thoroughly; Towel or blow dry; Brush/comb coat; Be careful around eyes. Salon Bath- Dilute up to 30:1 with fresh warm water; Apply to coat and work in with fingers to develop a rich lather; Rinse off thoroughly; Blow dry; Be careful around eyes. Hydro- Add 5mls per litre of water; Wash thoroughly working in with fingers; Rinse off with fresh warm water; Blow dry; Be careful around eyes.