This stuff worked to get rid of a massive build up of tartar on the teeth after just a few times using it. my dogs don't seem to care either way about the taste of the stuff, neither love or hate it. The tooth brush was too hard on my medium and small dogs mouth and gums so i ended up using a microfiber cloth finger brush. But I believe the toothpaste is good!

My dogs don't like this as much as another toothpaste I used previously. Will try a different one once this is used up. Not sure if the finger toothbrush is as good as an ordinary one either

My dog HATES this paste. We usually brush with a peanut butter flavour but she loves the taste so she licks a lot of it off so I was looking for something less tasty to do the job. Guess I did, but not sure it will be used! :( the brush included is nice and soft though

Brush smells, toothpaste isn't appealing to my cat

I still haven't been successful with this yet, and I know brushing cats teeth is notoriously hard, but I've gotten my cat used to having her teeth touched, but she still recoils from the finger brush (which is too small to fit on my index finger) and it smells significantly even weeks after opening and washing. The toothpaste I've managed to rub a little on her teeth while trying to get her used to it, but the flavour evidently is not appealing (my food insecure rescue cat would normally eat anything that vaguely resembles food). I feel other brushes may be better, and other toothpastes maybe more appealing. Wouldn't recommend this product.

Cat HATES it

Unfortunately my otherwise unfussy cat can't tolerate having this stuff anywhere near him, he even screws his face up at the smell of it. I sniffed it myself and it smells like you would expect fragrance-free moisturiser or something to smell. Maybe some sort of added food scent would make it more palatable?

Cat hates it

He loves to chew a toothbrush, hates the finger brush. Normally wants to eat everything, hates the toothbrush. I'd keep forcing it on him but I don't want to cause the poor lil fella any more trauma

Cats don't like the flavour

My cats run away at the smallest whiff of this. It smells like sunscreen to me. I'm not going to continue to use this product with my cats, they can handle the toothbrushing, but they hate this toothpaste.

Not work for my kittens

My kittens resist to brush with the finger brush because of its smell of plastic. They don't like the smell and taste of the toothpaste as well.

Super helpful

It's the only thing I can use that makes brushing Milka's teeth a bit easier. She seems to love the taste, so is actually looking forward to her dental routine now as soon as I take it out of the cupboard.

Too late

Hi I don't really know if it's good or not because I think I left it too late my cat is 13yrs old and I didn't do her teeth when she was a kitten, she hates it. so for me it was a waste of money but it looks like it would be great