Product Information Uses the power of 11 herbal extracts plus chlorophyll to cleanse and refresh your teeth and breath, while helping to reduce tooth decay and plaque. Contains Chlorophyll to help alkaline the mouth. Cleans teeth, freshens breath, and helps prevent tooth decay and the build up of plaque. Contains 11 herbal extracts renowned for their cleansing, astringent, anti-microbial, and refreshing properties. Mint and menthol extracts to enhance your breath. Contains calcium carbonate to whiten teeth. Benefits No added fluoride. There is conflicting evidence on the benefits of fluoride. Excess fluoride may cause chalky white patches on the teeth giving a mottled appearance. Red Seal provides you with a range of non-fluoridated toothpastes to meet your specific needs. Alkalising action. Contains natural herb extracts and oils. Natural antibacterial action. Fights plaque and decay. Mild minty taste. Suitable for the whole family. Paraben free. Colour free. No tricoslan, peroxide, potassium nitrates, or strontium chloride.