Gentle whitening action visibly enhances whiteness up to 3.5 shades in 3 weeks Natural, NATRUE-certified herbal & mineral formula paraben-free, SLS-free, vegan and cruelty-free Fluoride protection contains fluoride (sodium monofluorophosphate) to help protect against tooth decay Marketing description: Brightening herbal & mineral toothpaste formulated to gently polish and brighten teeth while helping protect against tooth decay. The Brilliant Mint flavour combines sea salt and manuka leaf/branch oil extracts for a refreshing, natural mint taste. NATRUE certified and made in New Zealand, this toothpaste is formulated for adults seeking a natural cosmetic approach to whitening with everyday fluoride protection. Ingredients Hydrated silica, sorbitol, water, glycerin, xylitol, lauryl glucoside, sodium monofluorophosphate, xanthan gum, sea salt, sodium cocoyl glutamate, Mentha viridis (Spearmint) leaf oil, stevoside, Eucalyptus globulus leaf oil, Aloe barbadensis (Aloe vera) leaf juice, Mentha piperita (Peppermint) oil, menthol, Leptospermum scoparium (Manuka) branch/leaf oil, Totarol, colourant (CI 77019 (mica), CI 77811 (silica), CI 77491 (iron oxide)). Warnings & usage notes: Adults only. Brush at least twice a day or after every meal for 2 minutes. Do not swallow. Contains sodium monofluorophosphate (approx. F 1000 ppm).