JJJJJound from Montreal, Canada, was founded in 2006 by Justin Saunders as Moodboard. Since then JJJJJound has developed into a lifestyle brand with numerous fans. The brand's design ethos - neutral colors, an eye for detail and subtle branding - is also evident in its new collaboration with Reebok, the Club C. For the muted color palette JJJJound drew inspiration from dusty brickwork, machine-polished marble, dry coastal sand and windy winter landscapes. The rather atypical suede upper harmonizes perfectly with the muted color selection. As with the previous collaborations, JJJJound does without branding on the tongue and heel; the brand name can only be read on the woven label on the outer side.