Iconic, comfortable and versatile - tick all the boxes with these straight-cut jeans from Rodd & Gunn. Bound to be a staple, couple yours with a failsafe tee and your latest kicks, because this style is one worth holding onto. Less Laundering It's best to wash denim as little as possible in order to prevent shrinking and fading. Delay washing your new jeans as long as you can, instead hanging them out on the washing line to air. When they are ready for a freshening up, turn jeans inside-out and wash separately in cold water and line dry, if possible.