The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
Last updated at 03/21/2026 15:52:25
Samsung 43" The Serif Qled 4K Smart TV (43", White)
Free delivery
Samsung 43" The Serif QLED 4K Smart TV (White 43")
Delivery $10
Samsung 43" The Serif QLED 4K Smart TV (White 43")
Delivery between Wed – Sat $10
Samsung 43" The Serif Qled 4k Smart Tv
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
originally posted on samsung.com
This beautiful TV set is not only fully functional for gaming, computing and relaxation. It's a unique combination of design and expression.A nontraditional way of watching television. Its unique four legged stance and a "Serif" profile is what the Serif experience is all about.A true talking piece that fits perfectly in our Miami Brickellista lifestyle.
originally posted on samsung.com
TV looks nice that's about it.sound quality is below average you would definitely need a soundbar or surround sound system with this TV.I have had the TV for 2 weeks now and had to reset it about 5 times because of the network card. It doesn't have an Ethernet port so you have to use the wifi and even with a 5GHz connection it fails to load information in Netflix at times and sometimes says no wifi connection found. My other devices work find and I have tried a different router with no success. The only thing that fixes it is a TV reset. another issue is at night I am not able to turn the brightness down far enough so it's not blinding so if you plan on watching TV in the dark with no light source forget it. Another problem is the Samsung support the don't fix the ... MoreTV looks nice that's about it.sound quality is below average you would definitely need a soundbar or surround sound system with this TV.I have had the TV for 2 weeks now and had to reset it about 5 times because of the network card. It doesn't have an Ethernet port so you have to use the wifi and even with a 5GHz connection it fails to load information in Netflix at times and sometimes says no wifi connection found. My other devices work find and I have tried a different router with no success. The only thing that fixes it is a TV reset. another issue is at night I am not able to turn the brightness down far enough so it's not blinding so if you plan on watching TV in the dark with no light source forget it. Another problem is the Samsung support the don't fix the problems or try to find solutions they just try to point their fingers at all your other equipment saying that is the problem. Example I have a 5.1 soundbar and woofer from POLK connected to my TV and I loose my 5.1 channel sound whenever I pause the show for more than 1 minute on Netflix and Disney any app for that matter. they are saying the problem is with my soundbar. POLK says it will playback in 5.1 if it receives 5.1 and refers me back to Samsung, it shows on my soundbar if it is connected with 5.1.
originally posted on samsung.com
I could have done this review earlier but I wanted to explore ‘all’ the features of my Serif! This TV is a masterpiece. It is not only beautiful; it is feature packed. It is simply stunning! My kids have abandoned the 75 inch TV I bought last November because of this new beauty. Because it’s white in color, no matter what the theme of your house decoration is, The Serif would fit perfectly. One feature I enjoy the most is the ambient mode: I use it to relax and unwind.It would be really nice to have a 75 inch or 85 inch of the Serif. Nobody likes ‘small’ tv screens anymore 😀
| Screen Size | 43" |
| Native Refresh Rate | 50Hz |
| Resolution | 4K (3,840 x 2,160) |
| Anti Reflection | Matte Display |
| Motion Rate | 200 |
Samsung 43" The Serif Qled 4K Smart TV (43", White)
Free delivery
Samsung 43" The Serif QLED 4K Smart TV (White 43")
Delivery $10
Samsung 43" The Serif QLED 4K Smart TV (White 43")
Delivery between Wed – Sat $10
Samsung 43" The Serif Qled 4k Smart Tv
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
This beautiful TV set is not only fully functional for gaming, computing and relaxation. It's a unique combination of design and expression.A nontraditional way of watching television. Its unique four legged stance and a "Serif" profile is what the Serif experience is all about.A true talking piece that fits perfectly in our Miami Brickellista lifestyle.
TV looks nice that's about it.sound quality is below average you would definitely need a soundbar or surround sound system with this TV.I have had the TV for 2 weeks now and had to reset it about 5 times because of the network card. It doesn't have an Ethernet port so you have to use the wifi and even with a 5GHz connection it fails to load information in Netflix at times and sometimes says no wifi connection found. My other devices work find and I have tried a different router with no success. The only thing that fixes it is a TV reset. another issue is at night I am not able to turn the brightness down far enough so it's not blinding so if you plan on watching TV in the dark with no light source forget it. Another problem is the Samsung support the don't fix the ... MoreTV looks nice that's about it.sound quality is below average you would definitely need a soundbar or surround sound system with this TV.I have had the TV for 2 weeks now and had to reset it about 5 times because of the network card. It doesn't have an Ethernet port so you have to use the wifi and even with a 5GHz connection it fails to load information in Netflix at times and sometimes says no wifi connection found. My other devices work find and I have tried a different router with no success. The only thing that fixes it is a TV reset. another issue is at night I am not able to turn the brightness down far enough so it's not blinding so if you plan on watching TV in the dark with no light source forget it. Another problem is the Samsung support the don't fix the problems or try to find solutions they just try to point their fingers at all your other equipment saying that is the problem. Example I have a 5.1 soundbar and woofer from POLK connected to my TV and I loose my 5.1 channel sound whenever I pause the show for more than 1 minute on Netflix and Disney any app for that matter. they are saying the problem is with my soundbar. POLK says it will playback in 5.1 if it receives 5.1 and refers me back to Samsung, it shows on my soundbar if it is connected with 5.1.
I could have done this review earlier but I wanted to explore ‘all’ the features of my Serif! This TV is a masterpiece. It is not only beautiful; it is feature packed. It is simply stunning! My kids have abandoned the 75 inch TV I bought last November because of this new beauty. Because it’s white in color, no matter what the theme of your house decoration is, The Serif would fit perfectly. One feature I enjoy the most is the ambient mode: I use it to relax and unwind.It would be really nice to have a 75 inch or 85 inch of the Serif. Nobody likes ‘small’ tv screens anymore 😀
I love the design of this TV. It can be placed in a room and blends very well with the decor. The size is perfect. The picture quality is excellent and love the extra features with the backgrounds, etc. The remote is very responsive and works well with just the amount of buttons you need to operate the tv. The smart features is a big plus. Overalll I’m very satisfied with this purchase and wouldn’t hesitate to buy one. It is very unique.
The Samsung Serif is a very unique display that puts form slightly ahead of function. The cloud white i-shaped bezel is very striking and combined with the matte panel display leads to a lot of visual interest. It also makes it great for rooms with a lot of natural light. The display can rest on a shelf with no stand to attach, or you can attach the included legs for a freestanding easel setup. I wish they would have included a wall mounting option as I prefer a more minimalist installation for my displays. The quality of the display itself is very nice, movies and shows look good in 4K and HDR. It even natively upscales lower quality content to 4K. The eARC HDMI port works seamlessly with our soundbar system. The Samsung OS is easy to navigate and has apps for all ... MoreThe Samsung Serif is a very unique display that puts form slightly ahead of function. The cloud white i-shaped bezel is very striking and combined with the matte panel display leads to a lot of visual interest. It also makes it great for rooms with a lot of natural light. The display can rest on a shelf with no stand to attach, or you can attach the included legs for a freestanding easel setup. I wish they would have included a wall mounting option as I prefer a more minimalist installation for my displays. The quality of the display itself is very nice, movies and shows look good in 4K and HDR. It even natively upscales lower quality content to 4K. The eARC HDMI port works seamlessly with our soundbar system. The Samsung OS is easy to navigate and has apps for all my preferred streaming services. The remote is simple and stylish, it's also rechargeable and has solar cells on the back side to recharge from ambient lighting. The TV has some cool smart features like screen sharing from your phone using NFC tap and Google/Amazon/Apple assistant integration. Connecting the display with Samsung SmartThings was very easy and allows you to control the Serif with your smart phone. As a smart home junkie it's really nice to have connected devices managed by a single app. My two minor issues are with the panel and the processor. The panel uses edge lit backlighting which is older technology and doesn't have dimming zones for better contrast and brightness. As a result there is some noticeable backlight bleed. Second, the processor seems to bog down at times with the native OS. Navigating the menus can be sluggish and will sometimes become unresponsive for a moment on certain menu elements. It's pretty trivial but if you've ever experienced a silky smooth smart tv OS, it's hard not to notice. Overall the experience is very good and if high design is what you're looking for, this is the answer.
Recently purchased the 2022 55" Serif. Externally it is a gorgeous looking TV that doesn't for once, look like a piece of huge tech dominating the living room but rather more like part of the decor. In fact it will likely become a minor talking point with guests seeing it for the first time because it is so distinctive and nice looking.The screen is stunning. More than bright enough in bright daylight near windows. Colours are natural (after tweaking the picture settings from the factory showroom one). Nice balanced tones and contrast. The new matt screen surface feature for the 2022 version is brilliant, neutralising all ambient light reflections. I predict other manufacturers will copy this feature looking ahead.The Serif plays nicely with the latest Sonos Arc ... MoreRecently purchased the 2022 55" Serif. Externally it is a gorgeous looking TV that doesn't for once, look like a piece of huge tech dominating the living room but rather more like part of the decor. In fact it will likely become a minor talking point with guests seeing it for the first time because it is so distinctive and nice looking.The screen is stunning. More than bright enough in bright daylight near windows. Colours are natural (after tweaking the picture settings from the factory showroom one). Nice balanced tones and contrast. The new matt screen surface feature for the 2022 version is brilliant, neutralising all ambient light reflections. I predict other manufacturers will copy this feature looking ahead.The Serif plays nicely with the latest Sonos Arc soundbar via eArc-HDMI connectivity but did need some tweaking to sync the sound to the image which can be achieved via settings.Setting up via the software prompts/guide is easy and should be too for the non-techies out there. Connected to our home WiFi easily.I should mention Samsung's treatment of the rear, especially the cable management and the smooth panel that unclips / clips back on, hiding the ports and cables, is well thought through and a nice touch providing a dust free clear lines appearance.I haven't yet used the inbuilt NFC capability on top of the TV to play music directly from my phone as we use a connected media centre (Mac Mini) to store and play our media (music, movies, pictures). On this point, we are experiencing HDMI connectivity issues between the Mac Mini and the Serif. The Serif becoming a monitor for the Mac Mini for playback of media. Other users online are experiencing similar issues apparently. I'm currently looking at a workaround so hopefully this can be resolved.Finally, a couple of other mentions - the remote control is very good. Minimal controls. Just enough to use day-to-day. Easy to read and use via the inbuilt Samsung TV menu navigation. Feels great in your hand. Responsive. Controls both the TV and the Sonos Arc and does not need environmentally wasteful AA or AAA batteries. Yes that is right, it charges its own inbuilt lithium battery, initially via a USB-C cable and then is kept topped up via a small solar panel on the rear. Brilliant Samsung! Finally a nice looking remote one is happy to leave out on the coffee table rather than hide away. The design complements the TV design nicely.The final item worth mentioning too is how easy it is to load apps into the menu. We stream all of our free2air channels rather than receive via broadcast (via TV antenna). Searching for iView and SBSOnDemand apps and loading them took a couple of minutes at most. You can easily delete unwanted channel / streaming apps if like me you want to get rid of clutter. Samsung pre-loads software/apps I didn't want. Samsung have included advertising in their software. Some may not like this 'intrusion'. I ignore it and choose the app I'm looking for.Would I recommend the Serif? Yes. Certainly one to consider to compare with others if you are in the market for a new TV along with its sister product, the Samsung Frame (same tech features).
I bought this TV about 2 weeks ago and I am so glad that I did. Samsung also always the choice but was torn between buying their typical black panel TVs vs this one. The Serif is not your average TV because the unit itself serves as a decorative piece that blends in with your living area. I like to think of it as a screen fitted into an picture frame (albeit a very large one) that instead of hanging on a wall, stands nonchalantly on its four legs (or separately without the legs). Going by the images, at first, my wife and I thought it looked more like a small white chalkboard for kids but trust me, when you see it placed against similar design elements like art or furniture, it really stands out. Plus I bought this TV (which was on sale) on Samsung's Cashback deal ... MoreI bought this TV about 2 weeks ago and I am so glad that I did. Samsung also always the choice but was torn between buying their typical black panel TVs vs this one. The Serif is not your average TV because the unit itself serves as a decorative piece that blends in with your living area. I like to think of it as a screen fitted into an picture frame (albeit a very large one) that instead of hanging on a wall, stands nonchalantly on its four legs (or separately without the legs). Going by the images, at first, my wife and I thought it looked more like a small white chalkboard for kids but trust me, when you see it placed against similar design elements like art or furniture, it really stands out. Plus I bought this TV (which was on sale) on Samsung's Cashback deal where we bought a Samsung sound bar along with the Serif. The savings alone exceeded $1000, so it was a super great deal! Got a ton of compliments from family and friends already so if you're looking to trailblaze and do something out of the ordinary, get the Serif!Pros: great decorative piece, portable and easy to move around the house, great image quality especially in 4k, no lagging whatsoever when streaming online.Cons: I guess the only con I can think of is that it can't be hung against a wall, not that it needs to, because the Serif is not meant for that. If you want a TV that hangs, then go get their black panel TVs across the range. Go be average! Lol
I bought this Smart tv after my son telling me to ditch my dinosaur, that I’d had for about 17 years !!!! I did a little research and found this amazing tv. It looks like a picture frame, & obviously I wanted it in the cotton blue. After seeing it in store it looked even better than the photos. It was easy to take out of the box although I do recommend a two person lift. Cords were easy to set up and has easy to follow directions. Now for someone who isn’t tech savvy I was able to connect it to the internet easy peasy, picture and sound is amazing and the emails I get from Samsung are great. I wasn’t a 100 % sure on how to use all the features of the remote but after Samsung’s email, I got this. Thanks Samsung, I love it so much I’m looking at a fridge now to ... MoreI bought this Smart tv after my son telling me to ditch my dinosaur, that I’d had for about 17 years !!!! I did a little research and found this amazing tv. It looks like a picture frame, & obviously I wanted it in the cotton blue. After seeing it in store it looked even better than the photos. It was easy to take out of the box although I do recommend a two person lift. Cords were easy to set up and has easy to follow directions. Now for someone who isn’t tech savvy I was able to connect it to the internet easy peasy, picture and sound is amazing and the emails I get from Samsung are great. I wasn’t a 100 % sure on how to use all the features of the remote but after Samsung’s email, I got this. Thanks Samsung, I love it so much I’m looking at a fridge now to replace my other dinosaur… :)
I bought this TV because of the ambient features and the look for my bedroom. It has been so much more than I could have asked for, it's amazing!! The picture is beautiful and easy on the yes, the sound is great too, no absolute need for the additional sound bar, like most new TVs. I love the Samsung Channels as well, what a bonus!! Thank you Samsung for making this wonderful TV. I am very Happy with my purchase.
The Serif design prompted me to finally buy my first ever TV as an adult. Television design has been so boring since the 1970s and early 80s … finally a contemporary design that augments my living space whether on or off.The matte screen is great - no annoying reflections - and it is easy to set up and navigate the various functions. Movies look great in filmmaker mode and the sound is good enough for my purposes. Excellent and intuitive solar remote is a bonus, with voice activation much appreciated!I bought the 43 inch which I just love. Great TV!
| Screen Size | 43" |
| Native Refresh Rate | 50Hz |
| Resolution | 4K (3,840 x 2,160) |
| Anti Reflection | Matte Display |
| Motion Rate | 200 |
