More than just a favorite at the breakfast table, Weet-Bix are the building blocks of a great day. They're made from 97% wholegrain, providing long-lasting goodness and energy, so everyone in the family can get off to a great start. Quite simply, breakfast couldn't be better! A favorite for over 80 years, Weet-Bix is high in fibre, low in sugar, and contains iron and B vitamins.