Purple Shampoo This purple shampoo contains violet pigments which works to counteract and cancel out yellow and orange tones which neutralises brassy blonde hair. Using this shampoo will give you a cooler toned blonde. Can also be used for silver hair or grey hair when yellow tones are peeking through to tone them down. Colour Safe Shampoo This colour safe shampoo helps preserve colour in your hair and prevents colour from fading fast. The shampoo minimises the amount of colour that washes out of your hair and down the drain each wash. Use shampoos that suit your hair to minimise your salon visits and keep your out-of-the-salon look for longer!