An incredible toner! Definitely ensure it is left in for the full twenty mins and it will go through stages of pink and violet but don’t wash off early! This gave a very clean ash blonde without leaving any violet overtone at all.

Beautiful toner. Made my hair icy white and so pretty. Worked very well. The price is amazing and you don’t have to be a professional to get professional product. One of my favorite toners. Will buy again. Highly recommend

I love this brand for lifting out the primary colors from the hair:) I have tried this ice toner and it does give the hint of a tiny blue tint. It made me want to re-lift and use the Wella toner t-18 which gives a more natural blond color I like:) it’s a personal preference for everyone and some may like the blue tint. I actually tried using manic panic in virgin snow to help the slight yellow tinge after lifting:) I had meant to order myself fanola:) just didn’t get to it:)

I really love this toner. It offers just enough violet and ash tones to correct any yellow or brassy tones left in the hair. It doesn’t have so much of a dye load though, that it compromises any porous ends. Leaving a lovely well toned blonde. I typically use this at the sink but it could be used in chair too for a more personalized salon experience.

Best toner I have ever used!

I have had blonde hair for a very long time and got a crazy idea to dye it black. I regretted it soon after. I research the internet and got depressed from what I heard. Seemed like it would be impossible to go all the way back to blonde or it would take forever and not without damage. I first used the professional bond building premium lifting power and got my hair to light orange and yellow. I then used the steel blue and I was shocked this stuff is crazy good! It took all the orange out! I have never had a toner work so well. I will never use anything else. Thank you Schwarzkopf for making such an amazing product!

Best toner ever. I wouldn’t use anything else!

I have been using this and Toner-Ice for years. Recommend using their developer with it, and it only works well if you start with level 8 or higher blonde hair. Preferably 9 or 10. This one gives you a nice lavender shine to an icy platinum, and the toner ice is a really nice platinum. It will not take your orange out if you do not get your hair light enough from bleaching, I cannot stress this enough, as I learned from trial and error, being a dark brunette, that my hair needs to process to a light blonde first. Using their other products will help and not cause damage. I also recommend not using Olaplex with their lightener and developer, as they already put stuff in it to protect your hair, and it will just lengthen your bleaching time.

Best toner there is!

I have used many different brands of toners throughout the years, and Schwarzkopf BlondMe in Sand is my absolute favorite to achieve the perfect baby blonde color. This truly gets all the yellow out and is an absolutely perfect and natural looking shade. Plus, my hair feels wonderful after using this. Very gentle and adds shine plus conditions as well. Love!

Great

Naturally a dark strawberry blonde. Bleached to a brassy/ orange level 8/ dark roots/ 9/10 ends and highlights throughout. Now a nice champagne/ baby blonde. Easy to use, no damage to hair.

Worked but not to the degree I thought it would.

This product worked but my hair didnt get as toned as I hoped it would. Im also wondering if I left the bleach on my hair long enough or if I just need to bleach in stages. All in all, I am happy; after bleaching my hair it was bright yellow and this product toned it to a much more natural looking color. I plan to wait 10 days and bleach again and tone again using the same products. I imagine I will get the results I am looking for. Using coconut oil to coat my hair prior to bleaching and then using Blond Me bleach powder, Blond Me volume 20 developer, and Blond Me Toner in Ice, my hair stayed nice and healthy. Virtually no damage. I expect a little damage from the second bleaching but that is yet to be seen.

suuuuuper!

I bought the product twice and the second time the formula was new. It turns purple when mixed and the hair gets a perfect tone. I left the tint on a little too long and some strands were slightly purple depending on the light. However, after washing my hair with clarifying shampoo, they were uniform and beautifully shiny.