Great product that I have used for years. I love how simple it is and the consistent quality and colour.

I was really impressed with this no fuss product. Colour depth is fantastic. Will definitely not hesitate in using this product.

This product is fantastic I totally recommend

By far my favorite hair dye! Color is great & easy application.

Easy to use. Great colour.

Ive been using this brand and Red Passion colour for over 10 years. The red doesn't wash out or fade like away other brands and when on special I always grab a few extra !

Great grey coverage I tend to only use half the product each time over a period of 6 weeks for my regrowth.

Great product that does what it says. I have to dye my hair monthly because of the grey coming through with a vengeance. Some dyes don’t work so well but this one I have no problems with. I also like that there is an added little bottle of shampoo in the box. I’ve never come across this with any other brand. Leaves my hair smelling and feeling great.

Brilliance hair colour

This is an excellent product. I love using it

Nice, but not the same colour as the original.

Nice colour but if you used this shade (68 Chocolate Rush) before the rebrand new version then be aware it’s not the same colour. It’s has more red tones now, which I’ll have to remove and then find a shade that was similar to the old/original 68. It’s nice, but I don’t want red tones in my hair.