As part of Schwarzkopf's hugely desired Igora Royal Range, Schwarzkopf Igora Royal 4-13 Permanent Color Creme brings you the remarkable Medium Matt Ash Brown colour with glistening, long-lasting, shine results. This permanent colour brings you up to 100% white hair coverage and stunningly powerful colour retention. Schwarzkopf Igora Royal 4-13 Permanent Color Creme works so professionally due to its formula using the High Definition Technology which features a definition colour pigment matrix for clearest tone direction, amplified intensity and maximum coverage. When using Schwarzkopf Igora Royal 4-13 Permanent Color Creme, please consult instructions, the Schwarzkopf website or a professional for the best results. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade.