I will never go back to store-bought hair dyes after this beauty. Beautiful application, very rich colour (I use 8-77 with developer 30%), it also has a pleasant smell considering it’s a hair dye. I receive so many compliments on the colour and shine of my hair after using this product its unreal. The texture is also quite thick as opposed to store-bought dyes. I have thick, shoulder-length hair and used 2 tubes for the first application and now I only use one tube for root touch up and mix what is left on the bowl with a conditioner and apply to mid-length and ends of my hair to bring back shine and pigment. 10/10 Would recommend to anyone looking for a rich professional hair colour at home.

The ammonia smell hits you when you first squeeze the colour out, but it mixes nicely with the Schwarzkopf dedicated developer. It’s smooth and has opaque coverage. 100% grey coverage when mixed with natural, large colour selection. I use it for certain clients but not everyone.

I haven't used this specific shade but I've used quite a few colors in skp and they are wonderful. It's a large color line which is not a bad thing because theres something for everything instead of having to create a shade like other color lines. There pigments are true to the swatches and don't tend to pull darker. The color book also let's you know what percentage each shade section has for grey coverage or if it must be mixed with a natural to give extra coverage. I believe there under pigment in most shades are cool tones as well so they don't pull super warm.

Super concentrated pigment was easy to mix in with my other colors. It does wash out of your hair quite a bit and it WILL stain everything it touches. The color was extremely bold and vibrant and was just a bit brighter than I expected it to be. However, it does wash away over time and becomes more natural looking. Overall I liked this product however I wish I had known to take extreme precaution not to let it get onto anything prior to use. Almost a year later and I'm still having slight pigment staining in my towels.

I just love the Igora Royal hair colors, very vibrant and salon quality! It is easy to mix a few different shades to get the color you want. It took me a few tries to find the perfect color mix ratio. I mix 3 different shades together: 9-98 (one tube), L-88 (half a tube), and 5-00 (half a tube - for the grays) along with the 120ml of solution. By adding 5-00, the color lasts longer on the grays as long as you are using a shampoo for colored hair. I use Davines Minu. I recommend Igora Royal!

Fake Schwarzkopt products

I received what I believe is a fraudulent product. I ordered 2 different colors and they came in 2 different boxes. I have been using Igora for many years so I know what the box looks like. I checked the Igora website and the fake's box is nowhere on the site. Now I don't trust any products from this company. Company does not accept messages through Walmart website.

Greatest ever for guys on the go last all day comb through any time.

I discovered Hardwired about 5 years ago and it has eliminated the use of hair gels and in addition hair sprays and hot combs. Depending on your hair length start with not more than a dime size daub on towel dried hair. You can always add more as needed. Brush or comb back and forth through hair 3 times. Then style as you like. No need for hot comb or additional hair products. Quick and Great for this guy. Practice makes perfect.

Igora Royal 9-98 permanent dye = FANTASTIC!!

If a hair dye could be said to be a soul-mate... I have found my soul-mate! For years, I have used those direct deposit "fun" colour type dyes on part of my hair. Some brands are better than others, of course, but they always faded out too fast for me, or left me with stains everywhere (and not just from wet hair... but while dry... pink sheets, pink fingernails - from merely running my fingers through my dry hair!), so there was always some sort of drawback with them. I have naturally porous hair, so I never needed to pre-bleach in order to get coverage (luckily, I also never aimed for a pastel, either) despite having around a 6 or 7 level hair and auburn/ginger in colour (the orange in my hair did mean that the end colour was not true to the intended colour, ... MoreIf a hair dye could be said to be a soul-mate... I have found my soul-mate! For years, I have used those direct deposit "fun" colour type dyes on part of my hair. Some brands are better than others, of course, but they always faded out too fast for me, or left me with stains everywhere (and not just from wet hair... but while dry... pink sheets, pink fingernails - from merely running my fingers through my dry hair!), so there was always some sort of drawback with them. I have naturally porous hair, so I never needed to pre-bleach in order to get coverage (luckily, I also never aimed for a pastel, either) despite having around a 6 or 7 level hair and auburn/ginger in colour (the orange in my hair did mean that the end colour was not true to the intended colour, though). I did pre-bleach for this colour, but only to remove the last bits of a deposit dye and because I was unsure about the coverage of this dye. I shouldn't have worried. Not only did it take wonderfully to the bleached hair (and softened it back up to near-undamaged, as my hair did not like being bleached at all), but it also covered some of the unbleached hair that I accidentally included in the dye coverage, some of which also still had direct dye still staining it. You cannot tell the difference between bleached, unbleached, and any remaining direct dye stained areas (some bleached parts still had it too). It's all covered, and looks the same, but without looking flat... it has dimension to it, like hair should have. So, it doesn't look like a flat matte lifeless solid wig of pinkish hair... it just looks like... (fuchsia/plum) hair! :) Now, although this colour is a level 9, so you would think it is a light colour... it is not. The end result (bleached or unbleached) is around a 6 or 7 level (same as my normal level), indoors it does appear slightly darker, too (maybe a 5 or 6 level). This could be due to how porous my hair is, but having seen pictures of others who have used it, I think it just is that dark due to being very pigmented. But! That *is* what I wanted! The colour is glorious! The -98 part of the number system indicates violet red. 9 = violet, 8 = red. So if you are looking at other Igora colours, keep that in mind. An -88 will be a red red, a -99 will be a violet violet, etc. The order does matter, as the first number is dominant, the second is to shift it. So an -89 would be redder, and the -98 is more purple. The end result is a wonderful medium/bright fuchsia/magenta (pink!!) in sunlight, and indoors looks more medium/dark plum/wine. It glows and shines and is sovery soft! Because it doesn't just coat the hair on the outside, it doesn't leave any weight or feeling of having something coating your hair (I don't use styling products, so that's sort of a big deal to me)... and no funky coloured fingernails! And the shine! It isn't just vibrant - it shines! It doesn't leave the hair dull looking at all. My natural virgin healthy hair looks dull in comparison (seriously, I am contemplating actually getting some of this line in a shade to match my own hair colour, just for the shine factor). If you like a deep purple/pink colour, I highly recommend this colour (and if you don't change colours every two weeks or something, that is). If you have naturally darker hair than a level 5 or 6, I don't know what will happen for you (I used a 20 developer, so a 30 may give better results for darker hair), but if you have 6 or lighter, it should come out as a deep berry/wine/plum (the red/pink hue is still present, just muted) indoors and deep bright magenta/fuchsia outdoors. If you want to add a little pizzaz to a brown dye, just to kick it up a notch, I'd also say this would do the trick, if you add just a bit in with your brown dye and developer. The Igora line also offers some "fun fashion" colours, most of which are in the pastel family. I would say this could be added to those to achieve a lighter colour of pink, or to punch any of those up a few notches as well. I do not know about mixing it with any other brand of dye, or what that would do to the end result, so I will not comment on that other than to say "proceed with caution" if you choose to do that. I cannot, as yet, make any claims about the fade factor or how long it will last. But, other reviews of this line say it lasts and lasts with little fading, even the reds. So, I have high hopes, and even if it does fade, I expect it to be slower than any direct dye (and hopefully more evenly). I wish I had used the Igora developer (contains oil), because if it came out this soft and lovely to the touch (over fried bleach hair!) with cheap no-name developer (it's what I had on hand from my daughter)... I can only imagine how much better it would have been with the higher quality stuff. Next time, I will!

Schwarzkopf Igora Royal 7-0 - Medium Blonde

I love Igora. Covers my grey hair and I save money by using a professional and good quality product. Not a fan of supermarket hair colouring options.. Very watery and poor quality.I realised that 30min is not enough for me but I leave it around 50min (6%) and covers all my grey hair. Recommended

Shiny, elegant and even blonde, also conceals yellow tint

Great even color. The blonde went dark blonde on me. Starting colour yellowish after blonde of middle brown with Bondme. The application time of 15-20 min would have been enough. I let it work for 40 minutes. But it looks absolutely great. Absolutely natural blonde incl. disappeared irregularities. I highly recommend it.