Sensodyne Daily Care toothpaste is specially formulated to relieve sensitivity. When enamel is worn away or gums recede, the dentine underneath becomes exposed, leading to sensitivity pain with cold and hot drinks. This toothpaste works inside the tooth to help calm the nerves for 24/7 sensitivity protection, while containing fluoride to strengthen teeth and healthy gums. It leaves your mouth feeling clean and fresh, and gently restores the natural whiteness of your teeth. Regular use helps to remove plaque, maintain healthy gums, and freshen breath. For best results, brush twice a day, not more than three times, and be sure to spit out.