Last updated at 06/23/2026 23:20:51
Sony A7 IV Kit (28-70)
Free delivery
Sony A7 IV Kit (28-70)
Free delivery
Overview - An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. - Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. - Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. - In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. - Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical Steady - Shot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions. Key Features 33MP Full-Frame Exmor R CMOS Sensor Up to 10 fps Shooting, ISO 100-51200 4K 60p Video in 10-Bit, S-Cinetone 3.68m-Dot EVF with 120 fps Refresh Rate 3" 1.03m-Dot Vari-Angle Touchscreen LCD 759-Pt. Fast Hybrid AF, Real-time Eye AF Focus Breathing Compensation 5-Axis Steady - Shot Image Stabilization Creative Looks and Soft Skin Effect 4K 15p UVC/UAC Streaming via USB Type-C In the Box Sony a7 IV Mirrorless Camera Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) AC Adapter and Power Cord Sony ALC-B1EM Body Cap for E-Mount Cameras Shoulder Strap Accessory Shoe Cap Eyepiece Cup USB Type-C to Type-A Cable
Overview - An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. - Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. - Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. - In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. - Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical Steady - Shot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions. Key Features 33MP Full-Frame Exmor R CMOS Sensor Up to 10 fps Shooting, ISO 100-51200 4K 60p Video in 10-Bit, S-Cinetone 3.68m-Dot EVF with 120 fps Refresh Rate 3" 1.03m-Dot Vari-Angle Touchscreen LCD 759-Pt. Fast Hybrid AF, Real-time Eye AF Focus Breathing Compensation 5-Axis Steady - Shot Image Stabilization Creative Looks and Soft Skin Effect 4K 15p UVC/UAC Streaming via USB Type-C In the Box Sony a7 IV Mirrorless Camera Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) AC Adapter and Power Cord Sony ALC-B1EM Body Cap for E-Mount Cameras Shoulder Strap Accessory Shoe Cap Eyepiece Cup USB Type-C to Type-A Cable
Overview - An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. - Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. - Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. - In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. - Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical Steady - Shot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions. Key Features 33MP Full-Frame Exmor R CMOS Sensor Up to 10 fps Shooting, ISO 100-51200 4K 60p Video in 10-Bit, S-Cinetone 3.68m-Dot EVF with 120 fps Refresh Rate 3" 1.03m-Dot Vari-Angle Touchscreen LCD 759-Pt. Fast Hybrid AF, Real-time Eye AF Focus Breathing Compensation 5-Axis Steady - Shot Image Stabilization Creative Looks and Soft Skin Effect 4K 15p UVC/UAC Streaming via USB Type-C In the Box Sony a7 IV Mirrorless Camera Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) AC Adapter and Power Cord Sony ALC-B1EM Body Cap for E-Mount Cameras Shoulder Strap Accessory Shoe Cap Eyepiece Cup USB Type-C to Type-A Cable
Overview - An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. - Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. - Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. - In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. - Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical Steady - Shot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions. Key Features 33MP Full-Frame Exmor R CMOS Sensor Up to 10 fps Shooting, ISO 100-51200 4K 60p Video in 10-Bit, S-Cinetone 3.68m-Dot EVF with 120 fps Refresh Rate 3" 1.03m-Dot Vari-Angle Touchscreen LCD 759-Pt. Fast Hybrid AF, Real-time Eye AF Focus Breathing Compensation 5-Axis Steady - Shot Image Stabilization Creative Looks and Soft Skin Effect 4K 15p UVC/UAC Streaming via USB Type-C In the Box Sony a7 IV Mirrorless Camera Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) AC Adapter and Power Cord Sony ALC-B1EM Body Cap for E-Mount Cameras Shoulder Strap Accessory Shoe Cap Eyepiece Cup USB Type-C to Type-A Cable
