I bought this camera mainly for stills, but also to use a a B roll camera for use with may FX6. It is not a camera for the feint--hearted. Its comprehensive range of programable functions present both a widely customisable tool and a substancial learning curve.Having owned many Sony video cameras over the years, including the FS7, FS5 Mk 2 and the FX6 I found the menu system to be challenging to say the least. Many of the features will, I'm sure, not be of relevance to the majority of users. It appears to be a camera designed by software engineers, not photographers. Having written that, the image and video quality is up there with the best in its class, that is once you have learnt how to program the camera. Its a pity that there is not better cooling as this is a ... MoreI bought this camera mainly for stills, but also to use a a B roll camera for use with may FX6. It is not a camera for the feint--hearted. Its comprehensive range of programable functions present both a widely customisable tool and a substancial learning curve.Having owned many Sony video cameras over the years, including the FS7, FS5 Mk 2 and the FX6 I found the menu system to be challenging to say the least. Many of the features will, I'm sure, not be of relevance to the majority of users. It appears to be a camera designed by software engineers, not photographers. Having written that, the image and video quality is up there with the best in its class, that is once you have learnt how to program the camera. Its a pity that there is not better cooling as this is a potential limitation, a slightly larger body could help here and also enable more user friendly sized buttons to be incorporated; operating this camera with gloves on in a cold environment is most defiantly not one of its strong point.

The purchase of the Sony A7IV was well researched and considered thoroughly and so far this camera has not disappoint.Having moved from 47 MP Full Frame Leica, I initially had a slight hesitation whether the 33 MP on the Sony sensor will match performance, but very shortly my hesitation was overcomes by the rich colour rendering and accurate metering of A7IV.Autofocus hybrid system ( contrast + phase ) do make a remarkable difference and whilst I primarily shoot landscape / architecture / environmental portraits, as a hobbyist - I have to say that the AF is on a different level. Subject recognition ( eye tracking ) is brilliant.Paired with the one and only prime lens I have for this system - 35 mm 1.4 GM, makes me appreciate the level of crisp detailed ... MoreThe purchase of the Sony A7IV was well researched and considered thoroughly and so far this camera has not disappoint.Having moved from 47 MP Full Frame Leica, I initially had a slight hesitation whether the 33 MP on the Sony sensor will match performance, but very shortly my hesitation was overcomes by the rich colour rendering and accurate metering of A7IV.Autofocus hybrid system ( contrast + phase ) do make a remarkable difference and whilst I primarily shoot landscape / architecture / environmental portraits, as a hobbyist - I have to say that the AF is on a different level. Subject recognition ( eye tracking ) is brilliant.Paired with the one and only prime lens I have for this system - 35 mm 1.4 GM, makes me appreciate the level of crisp detailed combined with the desired bokeh and depth of the tonal range which is everything one should need for a product of this range.Regardless of any technicalities and product capabilities which vary from one camera to another and the glass in front of the sensor: the Sony delivers consistently, yet it brings in equal measure - the fun of photography, which is perhaps the most important factor to consider for all of us holding a camera...

I actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I ... MoreI actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I shoot mainly JPG and I often do not see noise in super 35 mode at 3200 ISO. It is incredible , my a9 was great but, definitely saw some more grain than in this camera. Im really not sure how sony does it, but, for me, the ability to crop, the image quality, and the iso performance is amazing as a wildlife shooter.(although I have to be honest, I really wish the a7iv was at least 12 fps instead of the old 10 fps).In all, this is an excellent choice for wildlife photographers and paired with the 100-400GM , i can throw it into super 35 mode and get clean, beautifully sharp photos at 600mm. This camera is a beast!