Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
Last updated at 06/09/2026 20:25:21
Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
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2ND HAND - Sony A7M4 Body
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Sony A7 IV Compact System Camera (Body Only)
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Sony ILC-E A7M4 Body (FF/33MP/10FPS/5Axis
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Sony ILC-E A7M4 BOM Kit w/FE 28-60mm F4-5.6 Zoom
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Sony A7 IV w/ 24-105mm f/4 G OSS Standard Zoom Lens Compact Camera System
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2ND HAND - Sony A7M4 Body
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Sony ILC-E A7M4 Body (FF/33MP/10FPS/5Axis
Delivery between Fri – Tue $10
originally posted on bhphotovideo.com
I actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I ... MoreI actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I shoot mainly JPG and I often do not see noise in super 35 mode at 3200 ISO. It is incredible , my a9 was great but, definitely saw some more grain than in this camera. Im really not sure how sony does it, but, for me, the ability to crop, the image quality, and the iso performance is amazing as a wildlife shooter.(although I have to be honest, I really wish the a7iv was at least 12 fps instead of the old 10 fps).In all, this is an excellent choice for wildlife photographers and paired with the 100-400GM , i can throw it into super 35 mode and get clean, beautifully sharp photos at 600mm. This camera is a beast!
originally posted on bhphotovideo.com
My DSLR was really outdated and I have been procrastinating purchasing a new camera for a few years. Finally I took the plunge. I spent a couple of months researching the current top crop of full frame mirrorless cameras. The Sony A7 IV kept popping up again and again. So I concentrated my efforts on researching the A7 IV. I finally decided this was the camera for me. So far I have went on two shots with it (landscapes, architect...) and I am amazed at the quality of shots I can get with this camera. I shoot in manual mode and I love the rear screen and view finder, so much information can be made available and it is customizable. I did buy this camera with the Sony 28-70 mm kit lens just so I would have something to learn the camera with while I did my research for ... MoreMy DSLR was really outdated and I have been procrastinating purchasing a new camera for a few years. Finally I took the plunge. I spent a couple of months researching the current top crop of full frame mirrorless cameras. The Sony A7 IV kept popping up again and again. So I concentrated my efforts on researching the A7 IV. I finally decided this was the camera for me. So far I have went on two shots with it (landscapes, architect...) and I am amazed at the quality of shots I can get with this camera. I shoot in manual mode and I love the rear screen and view finder, so much information can be made available and it is customizable. I did buy this camera with the Sony 28-70 mm kit lens just so I would have something to learn the camera with while I did my research for lens to use. I ended up picking the 35 - 150 f2.0 - f2.8 Tamron lens, this thing is a beast and will more than likely cover everything I will shoot. The depth of the menu in the Sony A7 IV is amazing, so many things can be set up to make the camera yours. I am completely happy with my purchase.
originally posted on bhphotovideo.com
I bought the A7iv as an upgrade to my A7iii. All around it is a good upgrade. It is not mind blowing but provides enough of a boost to make a difference. The most noticeable difference is in the ergonomics. The slightly larger body size fits better in my hands and is more comfortable. This is coming from someone with a larger hand size, so if you have smaller hands, you may appreciate the body style of the older cameras more. The autofocus performance is enhanced and more responsive. My lenses perform better in all situations, especially in low light. This has been noticeably true with my Tamron and Sigma lenses. Image quality is roughly the same as the A7iii, but with the added benefit of more megapixels for cropping if needed. Video quality is definitely improved ... MoreI bought the A7iv as an upgrade to my A7iii. All around it is a good upgrade. It is not mind blowing but provides enough of a boost to make a difference. The most noticeable difference is in the ergonomics. The slightly larger body size fits better in my hands and is more comfortable. This is coming from someone with a larger hand size, so if you have smaller hands, you may appreciate the body style of the older cameras more. The autofocus performance is enhanced and more responsive. My lenses perform better in all situations, especially in low light. This has been noticeably true with my Tamron and Sigma lenses. Image quality is roughly the same as the A7iii, but with the added benefit of more megapixels for cropping if needed. Video quality is definitely improved with the 10-bit video capture. The files are easier to grade and respond better to these efforts. Overall, I am happy with the added improvements on the A7iv.
| Lens Mount | Sony E |
| Sensor Resolution | Actual- 34.1 Megapixel Effective- 33 Megapixel |
| Image Sensor | 35.9 x 23.9 mm (Full-Frame) CMOS |
| Image Stabilization | Sensor-Shift, 5-Axis |
| Capture Type | Stills & Video |
Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
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2ND HAND - Sony A7M4 Body
Free delivery between Thu – Fri
Sony A7 IV Compact System Camera (Body Only)
Delivery $9.95
Sony ILC-E A7M4 Body (FF/33MP/10FPS/5Axis
Delivery $9.95
Sony ILC-E A7M4 BOM Kit w/FE 28-60mm F4-5.6 Zoom
Delivery $9.95
I actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I ... MoreI actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I shoot mainly JPG and I often do not see noise in super 35 mode at 3200 ISO. It is incredible , my a9 was great but, definitely saw some more grain than in this camera. Im really not sure how sony does it, but, for me, the ability to crop, the image quality, and the iso performance is amazing as a wildlife shooter.(although I have to be honest, I really wish the a7iv was at least 12 fps instead of the old 10 fps).In all, this is an excellent choice for wildlife photographers and paired with the 100-400GM , i can throw it into super 35 mode and get clean, beautifully sharp photos at 600mm. This camera is a beast!
My DSLR was really outdated and I have been procrastinating purchasing a new camera for a few years. Finally I took the plunge. I spent a couple of months researching the current top crop of full frame mirrorless cameras. The Sony A7 IV kept popping up again and again. So I concentrated my efforts on researching the A7 IV. I finally decided this was the camera for me. So far I have went on two shots with it (landscapes, architect...) and I am amazed at the quality of shots I can get with this camera. I shoot in manual mode and I love the rear screen and view finder, so much information can be made available and it is customizable. I did buy this camera with the Sony 28-70 mm kit lens just so I would have something to learn the camera with while I did my research for ... MoreMy DSLR was really outdated and I have been procrastinating purchasing a new camera for a few years. Finally I took the plunge. I spent a couple of months researching the current top crop of full frame mirrorless cameras. The Sony A7 IV kept popping up again and again. So I concentrated my efforts on researching the A7 IV. I finally decided this was the camera for me. So far I have went on two shots with it (landscapes, architect...) and I am amazed at the quality of shots I can get with this camera. I shoot in manual mode and I love the rear screen and view finder, so much information can be made available and it is customizable. I did buy this camera with the Sony 28-70 mm kit lens just so I would have something to learn the camera with while I did my research for lens to use. I ended up picking the 35 - 150 f2.0 - f2.8 Tamron lens, this thing is a beast and will more than likely cover everything I will shoot. The depth of the menu in the Sony A7 IV is amazing, so many things can be set up to make the camera yours. I am completely happy with my purchase.
I bought the A7iv as an upgrade to my A7iii. All around it is a good upgrade. It is not mind blowing but provides enough of a boost to make a difference. The most noticeable difference is in the ergonomics. The slightly larger body size fits better in my hands and is more comfortable. This is coming from someone with a larger hand size, so if you have smaller hands, you may appreciate the body style of the older cameras more. The autofocus performance is enhanced and more responsive. My lenses perform better in all situations, especially in low light. This has been noticeably true with my Tamron and Sigma lenses. Image quality is roughly the same as the A7iii, but with the added benefit of more megapixels for cropping if needed. Video quality is definitely improved ... MoreI bought the A7iv as an upgrade to my A7iii. All around it is a good upgrade. It is not mind blowing but provides enough of a boost to make a difference. The most noticeable difference is in the ergonomics. The slightly larger body size fits better in my hands and is more comfortable. This is coming from someone with a larger hand size, so if you have smaller hands, you may appreciate the body style of the older cameras more. The autofocus performance is enhanced and more responsive. My lenses perform better in all situations, especially in low light. This has been noticeably true with my Tamron and Sigma lenses. Image quality is roughly the same as the A7iii, but with the added benefit of more megapixels for cropping if needed. Video quality is definitely improved with the 10-bit video capture. The files are easier to grade and respond better to these efforts. Overall, I am happy with the added improvements on the A7iv.
I bought this Camera excited about all that comes with it. When I opened the box, I was very disappointed with what I received. The Camera box was open without a seal. You can also see a tear in the box. I opened the box and pull the Camera and you can see visible fingerprints ont the camera, and the Lens the came with it covered with finger prints and dust. There was no manuals or any paper except for a print out asking you to download the manuals instead. You can tell this camera was used. I was outraged. I just put it back in the box and took back to Walmart with the same hour. I bought a New camera not used!. The walmart Customer service checked all the contents of the box and processed the return. I had to wait until it arrives to the theird party and gets ... MoreI bought this Camera excited about all that comes with it. When I opened the box, I was very disappointed with what I received. The Camera box was open without a seal. You can also see a tear in the box. I opened the box and pull the Camera and you can see visible fingerprints ont the camera, and the Lens the came with it covered with finger prints and dust. There was no manuals or any paper except for a print out asking you to download the manuals instead. You can tell this camera was used. I was outraged. I just put it back in the box and took back to Walmart with the same hour. I bought a New camera not used!. The walmart Customer service checked all the contents of the box and processed the return. I had to wait until it arrives to the theird party and gets processed until they issued me the refuned. After long 10 days and after I requested for my refund through contact seller, they finally processed my refund. After 5 days from reciving my refunds, I receive a message from JumpoBuys with false claims that it's missing charger and cables. Unbeliveable to have the audacity for such false claims. There was no way that I even try to run it. Once I found out it was a used Camera, I returned it right away. Also, the Walmart customer service made sure the charger and cables were there. I'm sure they had cameras that recorded that. I'm livid. I will never buy from this seller ever again. My mistake not paying attention to the negative feedbacks they have received.
Sony hit it out of the park with the A7IV.I upgraded from the A7III which I loved but it was starting to show its age compared to the latest models introduced by Sony such as the A7IV and A1.The A7IV is packed with new features that improve on the A7III and more. Such as bird and animal eye AF. The AF performance is improved.Its back illuminated 33MP full frame sensor allows me to crop and maintain sharpness and resolution. The color science has been improved. Having the capability to shoot 4K video even though it's 4K 60P.The body has been improved. It truly feels like a pro camera. I love how well it fits in my hand compared to the A7III. The fit and finish has been improved. As well as the buttons. Everything just feels higher quality. The articulating ... MoreSony hit it out of the park with the A7IV.I upgraded from the A7III which I loved but it was starting to show its age compared to the latest models introduced by Sony such as the A7IV and A1.The A7IV is packed with new features that improve on the A7III and more. Such as bird and animal eye AF. The AF performance is improved.Its back illuminated 33MP full frame sensor allows me to crop and maintain sharpness and resolution. The color science has been improved. Having the capability to shoot 4K video even though it's 4K 60P.The body has been improved. It truly feels like a pro camera. I love how well it fits in my hand compared to the A7III. The fit and finish has been improved. As well as the buttons. Everything just feels higher quality. The articulating touch screen allows for an improved vlogging experience not to mention being able to shoot low angle photos for landscape or street. Having touch screen capability now is a game changer. The EVF has been improved. It is so much sharper.The notorious menu system of the A7III has been replaced with Sony's latest and I absolutely love it.What can I say...there are many more features that I did not mention. If you're looking to upgrade, don't hesitate. You won't regret it.Shout out to B&H for their outstanding customer service!
As the title states I sold my beloved A7S3 because I found myself doing more photography than video. As great as the A7S3 is for video I needed something capable of higher resolution photos for print. After selling the A7S3 i had a bit of regret thinking it was a downgrade but the A7IV has surprised me in a lot of ways. Its hands-down the best hybrid camera on the market and the video it produces appear even sharper than the A7S3 due to the downsampling. The A7IV also has focus breathing compensation which the A7S3 and sonys flagship A1 surprisingly do not have. But dont go selling your A7S3 just yet, there are some downsides to the A7IV when it comes to video. Biggest issue for me is the crop factor when shooting 60fps. I mostly shoot everything in 4k 60fps in case ... MoreAs the title states I sold my beloved A7S3 because I found myself doing more photography than video. As great as the A7S3 is for video I needed something capable of higher resolution photos for print. After selling the A7S3 i had a bit of regret thinking it was a downgrade but the A7IV has surprised me in a lot of ways. Its hands-down the best hybrid camera on the market and the video it produces appear even sharper than the A7S3 due to the downsampling. The A7IV also has focus breathing compensation which the A7S3 and sonys flagship A1 surprisingly do not have. But dont go selling your A7S3 just yet, there are some downsides to the A7IV when it comes to video. Biggest issue for me is the crop factor when shooting 60fps. I mostly shoot everything in 4k 60fps in case i want to slow the video down for a cinematic effect and because of this i’ve had to compensate the crop by using wider lenses. As an example, shooting with a 24mm lens on 4k/60 is equivalent to a 36mm lens. The A7S3 doesnt have this crop so its easier to grab the proper lens without worrying about the crop calculation. In order to get a similar look as 24mm I would need to use a 16mm lens or shoot in 30fps and risk losing slow motion quality. I’ve been able to work around this issue however and i still do believe the benefits of the A7IV outweigh the negatives.
From the perspective of an enthusiastic amateur photographer. This is the first ILC camera that I've owned myself. Any other shooting I've been doing over the years has been afforded to me by people or companies that let me borrow their gear from time to time.I got this with the Sony 50mm F1.8 with the slow auto-focus, and the Tamron 28mm-75mm F2.8. I've enjoyed both lenses for what they're good at.I've shot a lot of different scenarios, and have been really thrilled with the results. Shot a bunch of high school sports, a bunch of local church events, couple portraits, some group shots, sunsets on the lake, candids at some corporate events, and other numerous things that I can't specifically recall at the moment.The video it creates is beautiful, and captures ... MoreFrom the perspective of an enthusiastic amateur photographer. This is the first ILC camera that I've owned myself. Any other shooting I've been doing over the years has been afforded to me by people or companies that let me borrow their gear from time to time.I got this with the Sony 50mm F1.8 with the slow auto-focus, and the Tamron 28mm-75mm F2.8. I've enjoyed both lenses for what they're good at.I've shot a lot of different scenarios, and have been really thrilled with the results. Shot a bunch of high school sports, a bunch of local church events, couple portraits, some group shots, sunsets on the lake, candids at some corporate events, and other numerous things that I can't specifically recall at the moment.The video it creates is beautiful, and captures moments better than anything I've used previously.There were a few times where I wish I had a longer telephoto lens while shooting some sports, but otherwise I don't feel like the gear is ever holding me back. Any time I've missed a shot, it's either been a really challenging scenario that I think any existing auto-focus system would struggle with, or it's been me not using the camera effectively, or forgetting something in my technique. I've never really been in a situation where I felt like the camera failed me in terms of its performance.This camera isn't perfect. There's cameras that shoot faster, cameras that have more megapixels, cameras that are better at low light, cameras that do 4K60 without a crop, and cameras that have less rolling shutter. But this camera is really great at a lot of shooting situations while minimizing its weaknesses.I find myself really liking the layout of the camera. Having the Photo/Video/S&Q on its own dial is fantastic. I think Fuji is the only other one who's does that right now, and I think every other company should copy that feature, because it's a huge quality of life improvement if you need to switch quickly between photos, videos, and custom settings between the two.I know many say, and continue to say that Sony's handling and/or menus are bad in comparison to the Canons, Nikons, Fujis, and Panasonics of the world, and they might be right. But since I haven't used any one brand at great length, I honestly haven't found the menus of the Sony A7IV really difficult or troubling. There's a ton of settings there, and after having the camera for many months, I still feel like I'm merely scratching the surface of what can be done with the settings, but I don't really feel like I'm left overwhelmed by option paralysis or that the menus are too confusing or disorganized to find the thing I need to adjust. Some of the other brands may have better menus, but in my case, ignorance is bliss.I've enjoyed the amount of customization that can be done with the buttons and dials. Just about everything can be remapped to my liking, and there's so many different functions that can be mapped to those buttons and dials. I really feel like I can mould the camera around the way I want to use it.I bought a second battery for the camera as I figured I'd probably need it. However, I have yet to need to switch to the second battery any time I've gone out shooting with the camera. The battery life has been really solid for me. Still glad I have that second battery if I ever need to do a marathon shooting session.In all the shooting I've done with this camera, I've never really needed the speed of CF Express cards. I've only outrun the buffer like two or 3 times since purchasing the camera, and the recovery was fast enough that it wasn't a problem for me. I'm using dual 128GB ProGrade UHS-II/V90 SD cards shooting redundantly, and have been very happy with that setup.This is completely subjective, but I prefer the fully articulating screens like what is in the Sony A7IV. I like being able to hide/protect the LCD screen when I'm not using it, I like being able to put it off to the side facing forward if I'm trying to check something about a scene while in the scene, taking a self portrait or filming myself. It works for me.In conclusion, I like the camera, the battery life, the lens lineup and third party lens support, the quality of the images and video. I like the files I get straight out of the camera. It does everything that it does well enough to make me happy.I know I should have a list of cons, because no product is perfect, and that's the case with the A7IV too, but when it comes down to it, I'm having fun using the camera. There's nothing about this camera that leaves me saying, Man, I can't believe this camera doesn't do that. or I wish this camera would do this....It should be able to do this. I pull the camera out of the bag, I stick a lens on it, and I start taking photos. I'm having fun when I'm using the camera. I'm not finding myself frustrated with the camera after using it for several hours. It's doing for me what I hoped it would do. Now maybe I'd be just as happy with a Canon R6, or a Nikon Z6II, but I'm having too much fun with my Sony A7IV right now to worry about those what ifs. This is a really good camera. If you've got the budget for it, I think you'll be pleased with what you can accomplish with it.
Just some background I've been using digital SLR cameras since 2007 and have been a full time wedding photographer since 2011. I've used a gamut of cameras from every major brand and even some that weren't that major. I've been suing Sony mirrorless cameras since the A7II and am replacing my well loved A7III's with a pair of A7IV's.What I was expecting was an incremental upgrade based on opinions I've seen online which was a shame because my overall experience has been far more than incremental. The focusing system and menu system alone makes the A7IV feel like a true successor. It's blazingly fast at acquiring focus and coming from the A7III I was already impressed by the Sony focusing system. My first few shoots saw fewer missed shots in action settings and the ... MoreJust some background I've been using digital SLR cameras since 2007 and have been a full time wedding photographer since 2011. I've used a gamut of cameras from every major brand and even some that weren't that major. I've been suing Sony mirrorless cameras since the A7II and am replacing my well loved A7III's with a pair of A7IV's.What I was expecting was an incremental upgrade based on opinions I've seen online which was a shame because my overall experience has been far more than incremental. The focusing system and menu system alone makes the A7IV feel like a true successor. It's blazingly fast at acquiring focus and coming from the A7III I was already impressed by the Sony focusing system. My first few shoots saw fewer missed shots in action settings and the speed of acquisition helped me capture images I wasn't with the A7III. I had zero complaints with my A7III so this additional level of speed and accuracy is very much welcomed.Next is the menu system which I've heard Sony has had a lot of criticism about but I honestly wasn't affected by it. Once you've used one camera system long enough and spend a day or two practicing where things are in the menu you shouldn't really have much issue. I can say that I may have been wrong because this new menu system was just far more logical and finding the settings has been a breeze even though I have had very little hands on time compared to all my other cameras.Of course all the other advancements have been great from the flip out screen, to the bigger and higher definition viewfinder, to the bigger grip, but hands down the image acquisition speed and accuracy are game changing.If I had any gripe it's that Sony needs to include the darn charger in the box.
This camera is totally unreliable for video production and I regret having my company order it for me (but at least I don't own this thing!). It overheats under totally normal circumstances. (And yes, I know about the high-temp shut-off option, which is absurd to begin with)For example: I recorded a 15 minute interview in an air conditioned building, and the camera overheated shortly after, while filming quick B-roll clips. I've never been embarrassed by a piece of equipment like this.Consult the internet: lots of people have had this problem. It's defective and absolutely not a production-ready video camera. B&H should remove it for sale until Sony has a recall and replacement program.Aside from that, it does have great image quality and autofocus but coming ... MoreThis camera is totally unreliable for video production and I regret having my company order it for me (but at least I don't own this thing!). It overheats under totally normal circumstances. (And yes, I know about the high-temp shut-off option, which is absurd to begin with)For example: I recorded a 15 minute interview in an air conditioned building, and the camera overheated shortly after, while filming quick B-roll clips. I've never been embarrassed by a piece of equipment like this.Consult the internet: lots of people have had this problem. It's defective and absolutely not a production-ready video camera. B&H should remove it for sale until Sony has a recall and replacement program.Aside from that, it does have great image quality and autofocus but coming from Nikon, there are a lot of annoying design deficiencies and inefficiencies.My Z7 had limited pro lens options but never overheated... even while working in direct summer sun all afternoon.
The A7 IV will quickly pay for itself if you use it for professional portraiture work. Customers love their photos taken on the A7 IV. It's so good I bought a second one to replace my aging Sony A7R III, which recently had issues working with some 3rd party lenses such as Samyang and Tamron's offerings.The Eye AF is amazing and crucial in getting the perfect shot and having a nice focus on the subject's eye. It also works wonders if you use it to take photos of your fav pets. Eye AF for animals works great for cats and dogs and is okay for some birds as the AI doesn't recognize some of the more exotic animals.I bought it in open box condition from B&H and it arrived in perfect condition. I think the only reason it was an open box was that the packaging was ... MoreThe A7 IV will quickly pay for itself if you use it for professional portraiture work. Customers love their photos taken on the A7 IV. It's so good I bought a second one to replace my aging Sony A7R III, which recently had issues working with some 3rd party lenses such as Samyang and Tamron's offerings.The Eye AF is amazing and crucial in getting the perfect shot and having a nice focus on the subject's eye. It also works wonders if you use it to take photos of your fav pets. Eye AF for animals works great for cats and dogs and is okay for some birds as the AI doesn't recognize some of the more exotic animals.I bought it in open box condition from B&H and it arrived in perfect condition. I think the only reason it was an open box was that the packaging was slightly damaged.The only complain I have is the LCD tilting mechanism is not so good for still photography (they have improved the design on the A7R V). And the LCD and EVF resolution is rather low for close examination of the work on the spot.All in all, highly recommended for both still and video work.
| Lens Mount | Sony E |
| Sensor Resolution | Actual- 34.1 Megapixel Effective- 33 Megapixel |
| Image Sensor | 35.9 x 23.9 mm (Full-Frame) CMOS |
| Image Stabilization | Sensor-Shift, 5-Axis |
| Capture Type | Stills & Video |
