Product Description - Optimized video, optimized sensitivity, optimized speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling. - Video is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2/S-Log3 gamma profiles for advanced HDR production with editing. - The updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis Steady - Shot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops. - Complementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage. Highlights: 12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording Fast Hybrid AF System 5-Axis Steady - Shot INSIDE Image Stabilization What's In the Box Sony Alpha a7S III Mirrorless Digital Camera (Body Only) Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) Sony BC-QZ1 Battery Charger Sony ALC-B1EM Body Cap for E-Mount Cameras USB Type-C to Type-A Cable Cable Protector Shoulder Strap Accessory Shoe Cap Eyepiece Cup Original Sony Retail Packaging
Product Description - Optimized video, optimized sensitivity, optimized speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling. - Video is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2/S-Log3 gamma profiles for advanced HDR production with editing. - The updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis Steady - Shot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops. - Complementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage. Highlights: 12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording Fast Hybrid AF System 5-Axis Steady - Shot INSIDE Image Stabilization What's In the Box Sony Alpha a7S III Mirrorless Digital Camera (Body Only) Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) Sony BC-QZ1 Battery Charger Sony ALC-B1EM Body Cap for E-Mount Cameras USB Type-C to Type-A Cable Cable Protector Shoulder Strap Accessory Shoe Cap Eyepiece Cup Original Sony Retail Packaging
Product Description - Optimized video, optimized sensitivity, optimized speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling. - Video is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2/S-Log3 gamma profiles for advanced HDR production with editing. - The updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis Steady - Shot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops. - Complementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage. Highlights: 12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording Fast Hybrid AF System 5-Axis Steady - Shot INSIDE Image Stabilization What's In the Box Sony Alpha a7S III Mirrorless Digital Camera (Body Only) Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) Sony BC-QZ1 Battery Charger Sony ALC-B1EM Body Cap for E-Mount Cameras USB Type-C to Type-A Cable Cable Protector Shoulder Strap Accessory Shoe Cap Eyepiece Cup Original Sony Retail Packaging
Product Description - Optimized video, optimized sensitivity, optimized speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling. - Video is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2/S-Log3 gamma profiles for advanced HDR production with editing. - The updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis Steady - Shot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops. - Complementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage. Highlights: 12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording Fast Hybrid AF System 5-Axis Steady - Shot INSIDE Image Stabilization What's In the Box Sony Alpha a7S III Mirrorless Digital Camera (Body Only) Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280m - Ah) Sony BC-QZ1 Battery Charger Sony ALC-B1EM Body Cap for E-Mount Cameras USB Type-C to Type-A Cable Cable Protector Shoulder Strap Accessory Shoe Cap Eyepiece Cup Original Sony Retail Packaging
Last updated at 06/24/2026 18:18:33
Sony Alpha A7S III Body MK3 Mirrorless Digital Camera Body
Free delivery
originally posted on sony.co.uk
I bought this camera mainly for stills, but also to use a a B roll camera for use with may FX6. It is not a camera for the feint--hearted. Its comprehensive range of programable functions present both a widely customisable tool and a substancial learning curve.Having owned many Sony video cameras over the years, including the FS7, FS5 Mk 2 and the FX6 I found the menu system to be challenging to say the least. Many of the features will, I'm sure, not be of relevance to the majority of users. It appears to be a camera designed by software engineers, not photographers. Having written that, the image and video quality is up there with the best in its class, that is once you have learnt how to program the camera. Its a pity that there is not better cooling as this is a ... MoreI bought this camera mainly for stills, but also to use a a B roll camera for use with may FX6. It is not a camera for the feint--hearted. Its comprehensive range of programable functions present both a widely customisable tool and a substancial learning curve.Having owned many Sony video cameras over the years, including the FS7, FS5 Mk 2 and the FX6 I found the menu system to be challenging to say the least. Many of the features will, I'm sure, not be of relevance to the majority of users. It appears to be a camera designed by software engineers, not photographers. Having written that, the image and video quality is up there with the best in its class, that is once you have learnt how to program the camera. Its a pity that there is not better cooling as this is a potential limitation, a slightly larger body could help here and also enable more user friendly sized buttons to be incorporated; operating this camera with gloves on in a cold environment is most defiantly not one of its strong point.
originally posted on sony.co.uk
The purchase of the Sony A7IV was well researched and considered thoroughly and so far this camera has not disappoint.Having moved from 47 MP Full Frame Leica, I initially had a slight hesitation whether the 33 MP on the Sony sensor will match performance, but very shortly my hesitation was overcomes by the rich colour rendering and accurate metering of A7IV.Autofocus hybrid system ( contrast + phase ) do make a remarkable difference and whilst I primarily shoot landscape / architecture / environmental portraits, as a hobbyist - I have to say that the AF is on a different level. Subject recognition ( eye tracking ) is brilliant.Paired with the one and only prime lens I have for this system - 35 mm 1.4 GM, makes me appreciate the level of crisp detailed ... MoreThe purchase of the Sony A7IV was well researched and considered thoroughly and so far this camera has not disappoint.Having moved from 47 MP Full Frame Leica, I initially had a slight hesitation whether the 33 MP on the Sony sensor will match performance, but very shortly my hesitation was overcomes by the rich colour rendering and accurate metering of A7IV.Autofocus hybrid system ( contrast + phase ) do make a remarkable difference and whilst I primarily shoot landscape / architecture / environmental portraits, as a hobbyist - I have to say that the AF is on a different level. Subject recognition ( eye tracking ) is brilliant.Paired with the one and only prime lens I have for this system - 35 mm 1.4 GM, makes me appreciate the level of crisp detailed combined with the desired bokeh and depth of the tonal range which is everything one should need for a product of this range.Regardless of any technicalities and product capabilities which vary from one camera to another and the glass in front of the sensor: the Sony delivers consistently, yet it brings in equal measure - the fun of photography, which is perhaps the most important factor to consider for all of us holding a camera...
originally posted on bhphotovideo.com
I actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I ... MoreI actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I shoot mainly JPG and I often do not see noise in super 35 mode at 3200 ISO. It is incredible , my a9 was great but, definitely saw some more grain than in this camera. Im really not sure how sony does it, but, for me, the ability to crop, the image quality, and the iso performance is amazing as a wildlife shooter.(although I have to be honest, I really wish the a7iv was at least 12 fps instead of the old 10 fps).In all, this is an excellent choice for wildlife photographers and paired with the 100-400GM , i can throw it into super 35 mode and get clean, beautifully sharp photos at 600mm. This camera is a beast!
Sony Alpha A7S III Body MK3 Mirrorless Digital Camera Body
Free delivery
I bought this camera mainly for stills, but also to use a a B roll camera for use with may FX6. It is not a camera for the feint--hearted. Its comprehensive range of programable functions present both a widely customisable tool and a substancial learning curve.Having owned many Sony video cameras over the years, including the FS7, FS5 Mk 2 and the FX6 I found the menu system to be challenging to say the least. Many of the features will, I'm sure, not be of relevance to the majority of users. It appears to be a camera designed by software engineers, not photographers. Having written that, the image and video quality is up there with the best in its class, that is once you have learnt how to program the camera. Its a pity that there is not better cooling as this is a ... MoreI bought this camera mainly for stills, but also to use a a B roll camera for use with may FX6. It is not a camera for the feint--hearted. Its comprehensive range of programable functions present both a widely customisable tool and a substancial learning curve.Having owned many Sony video cameras over the years, including the FS7, FS5 Mk 2 and the FX6 I found the menu system to be challenging to say the least. Many of the features will, I'm sure, not be of relevance to the majority of users. It appears to be a camera designed by software engineers, not photographers. Having written that, the image and video quality is up there with the best in its class, that is once you have learnt how to program the camera. Its a pity that there is not better cooling as this is a potential limitation, a slightly larger body could help here and also enable more user friendly sized buttons to be incorporated; operating this camera with gloves on in a cold environment is most defiantly not one of its strong point.
The purchase of the Sony A7IV was well researched and considered thoroughly and so far this camera has not disappoint.Having moved from 47 MP Full Frame Leica, I initially had a slight hesitation whether the 33 MP on the Sony sensor will match performance, but very shortly my hesitation was overcomes by the rich colour rendering and accurate metering of A7IV.Autofocus hybrid system ( contrast + phase ) do make a remarkable difference and whilst I primarily shoot landscape / architecture / environmental portraits, as a hobbyist - I have to say that the AF is on a different level. Subject recognition ( eye tracking ) is brilliant.Paired with the one and only prime lens I have for this system - 35 mm 1.4 GM, makes me appreciate the level of crisp detailed ... MoreThe purchase of the Sony A7IV was well researched and considered thoroughly and so far this camera has not disappoint.Having moved from 47 MP Full Frame Leica, I initially had a slight hesitation whether the 33 MP on the Sony sensor will match performance, but very shortly my hesitation was overcomes by the rich colour rendering and accurate metering of A7IV.Autofocus hybrid system ( contrast + phase ) do make a remarkable difference and whilst I primarily shoot landscape / architecture / environmental portraits, as a hobbyist - I have to say that the AF is on a different level. Subject recognition ( eye tracking ) is brilliant.Paired with the one and only prime lens I have for this system - 35 mm 1.4 GM, makes me appreciate the level of crisp detailed combined with the desired bokeh and depth of the tonal range which is everything one should need for a product of this range.Regardless of any technicalities and product capabilities which vary from one camera to another and the glass in front of the sensor: the Sony delivers consistently, yet it brings in equal measure - the fun of photography, which is perhaps the most important factor to consider for all of us holding a camera...
I actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I ... MoreI actually came from the a9 and decided to switch over to the a7iv due to more ability to crop w the 33 mp. A lot of people would disagree with me about that choice but the ability to crop was more important to me than the frame rate/ stacked sensor and I actually 100% do not regret my decision! The autofocus is still absolutely excellent, I thought it was going to feel like a more significant downgrade from my a9 and it really doesn't. I shoot a lot of fast birds in FL, so autofocus is a big deal for me and the a7iv keeps up wonderfully.Even more, the high ISO capabilities on the a7iv blow my mind! The a9 was excellent, and I was expecting the a7iv to do a hint worse with the increase in resolution but it is in my opinion significantly better than my 9. I mean, I shoot mainly JPG and I often do not see noise in super 35 mode at 3200 ISO. It is incredible , my a9 was great but, definitely saw some more grain than in this camera. Im really not sure how sony does it, but, for me, the ability to crop, the image quality, and the iso performance is amazing as a wildlife shooter.(although I have to be honest, I really wish the a7iv was at least 12 fps instead of the old 10 fps).In all, this is an excellent choice for wildlife photographers and paired with the 100-400GM , i can throw it into super 35 mode and get clean, beautifully sharp photos at 600mm. This camera is a beast!
I bought the A7iv as an upgrade to my A7iii. All around it is a good upgrade. It is not mind blowing but provides enough of a boost to make a difference. The most noticeable difference is in the ergonomics. The slightly larger body size fits better in my hands and is more comfortable. This is coming from someone with a larger hand size, so if you have smaller hands, you may appreciate the body style of the older cameras more. The autofocus performance is enhanced and more responsive. My lenses perform better in all situations, especially in low light. This has been noticeably true with my Tamron and Sigma lenses. Image quality is roughly the same as the A7iii, but with the added benefit of more megapixels for cropping if needed. Video quality is definitely improved ... MoreI bought the A7iv as an upgrade to my A7iii. All around it is a good upgrade. It is not mind blowing but provides enough of a boost to make a difference. The most noticeable difference is in the ergonomics. The slightly larger body size fits better in my hands and is more comfortable. This is coming from someone with a larger hand size, so if you have smaller hands, you may appreciate the body style of the older cameras more. The autofocus performance is enhanced and more responsive. My lenses perform better in all situations, especially in low light. This has been noticeably true with my Tamron and Sigma lenses. Image quality is roughly the same as the A7iii, but with the added benefit of more megapixels for cropping if needed. Video quality is definitely improved with the 10-bit video capture. The files are easier to grade and respond better to these efforts. Overall, I am happy with the added improvements on the A7iv.
I bought this camera from B&H right when it was released in 2020.This has been one of the most neglected cameras by a company ever.People were waiting over 4 years for this camera to come out and when it finally did, Sony out of nowhere decided to release an identical camera in a different body in the FX3 just 4 months later but as part of their cinema line.What does that mean for all the people who bought the Sony A7SIII? It means that Sony has completely abandoned this $3,500 camera and instead put all their resources in supporting the FX3 and even extend its capabilities by providing meaningful firmware updates. To give you an idea of how little Sony cares about the A7SIII owners: You can select animal eye autofocus in video mode but it doesn't work. The ... MoreI bought this camera from B&H right when it was released in 2020.This has been one of the most neglected cameras by a company ever.People were waiting over 4 years for this camera to come out and when it finally did, Sony out of nowhere decided to release an identical camera in a different body in the FX3 just 4 months later but as part of their cinema line.What does that mean for all the people who bought the Sony A7SIII? It means that Sony has completely abandoned this $3,500 camera and instead put all their resources in supporting the FX3 and even extend its capabilities by providing meaningful firmware updates. To give you an idea of how little Sony cares about the A7SIII owners: You can select animal eye autofocus in video mode but it doesn't work. The camera was released with unfinished software. You would think that soon after the release of this camera they would release a firmware update to finish the software but think again. It's been over 2.5 years now since this camera has been released but Sony never bothered to finish the software. Instead, they are only providing firmware updates and adding new features to the FX3 and are focusing on cranking out new cameras that are cheaper and have better features than the Sony A7SIII. This has been one of the most frustrating experiences of a consumer product ever. If I didn't have over 10 Sony lenses I would have switched to a more consumer friendly company like Panasonic a long time ago. Instead, I am forced to have a fire sale on this camera to try to buy the FX3 instead just because Sony decided to completely stop supporting the A7SIII aside from stability updates aimed at fixing the issues of them releasing an unstable software.
Before I go on to talk about all the great things about this camera, I must mention the thing that has been the biggest drawback for me. I didn’t realise that ‘RAW’ is not the same with all cameras. My husband has the A7iii, and has no problems reading RAW files with his iPad whereas I cannot read RAW files from my A7iv on my iPad using Apple’s RAW engine (they just appear totally black). I don’t know why Sony needed to change the standard so it was incompatible, or whether Apple will (some day) update their RAW engine so it will read the files - either way, it’s a pain in the backside! I have found a way around it (sort of), by importing the RAW files into Affinity Photo from the ‘files’ app, but as you can only do it one at a time it’s not ideal. The jpeg files ... MoreBefore I go on to talk about all the great things about this camera, I must mention the thing that has been the biggest drawback for me. I didn’t realise that ‘RAW’ is not the same with all cameras. My husband has the A7iii, and has no problems reading RAW files with his iPad whereas I cannot read RAW files from my A7iv on my iPad using Apple’s RAW engine (they just appear totally black). I don’t know why Sony needed to change the standard so it was incompatible, or whether Apple will (some day) update their RAW engine so it will read the files - either way, it’s a pain in the backside! I have found a way around it (sort of), by importing the RAW files into Affinity Photo from the ‘files’ app, but as you can only do it one at a time it’s not ideal. The jpeg files can be read by the Apple system, so review is possible if I record jpeg and RAW on separate cards. At this price point, however, I would expect that most purchasers will be expecting to work in RAW.I have been extremely happy with the focussing system - the human/animal/bird eye autofocus seems to work well. Tracking is excellent (but I’ll need more practice to understand how ‘sticky’ to make it in various situations).The twist and tilt screen is very useful for taking high and low angle shots, and I like the fact that when it is stored it protects the screen.The camera is infinitely customisable - you just have to remember what function you put where!I’m looking forward to taking it on an extended field test to see exactly what I can do with it.
Honestly, When I first started (2004) I wasn't a Sony fan. Then Canon took the cake and inadvertently took digital filmmaking by accident with the 5D. And they held that candle for quite some time with their many iterations of the cinema line. Listen, I've had them all. Canon 5D, Canon 5D Mk2, Canon 7D, Canon C100, Canon C300, Canon C200, Red Epic Dragon, Sony FS700, Sony A7S, Sony a7Sii, Panasonic GH2, Panasonic GH3 (one of my favorites), Sony FS7, and the money pit continues on! The Sony A7Siii bridges the gap to enable you to meet most cinema quality standards, stay compact, great autofocus, amazing dynamic range, good battery life for the size, Amazing EVF (don't get it on the FX3) Great image stabilization, It's literally the most perfect camera I've ever laid ... MoreHonestly, When I first started (2004) I wasn't a Sony fan. Then Canon took the cake and inadvertently took digital filmmaking by accident with the 5D. And they held that candle for quite some time with their many iterations of the cinema line. Listen, I've had them all. Canon 5D, Canon 5D Mk2, Canon 7D, Canon C100, Canon C300, Canon C200, Red Epic Dragon, Sony FS700, Sony A7S, Sony a7Sii, Panasonic GH2, Panasonic GH3 (one of my favorites), Sony FS7, and the money pit continues on! The Sony A7Siii bridges the gap to enable you to meet most cinema quality standards, stay compact, great autofocus, amazing dynamic range, good battery life for the size, Amazing EVF (don't get it on the FX3) Great image stabilization, It's literally the most perfect camera I've ever laid my hands on. BTW, We're no slouches over here. We've delivered high-end Nationwide broadcast spots with that camera and a sigma lens. Just saying. It's the first camera that frees up creativity if you know what you're doing. Instead of having multiple hands to run a single camera. This camera will be hard to beat for years to come IMO. Well, the A1 is pretty sweet but a little overkill (and can overheat).
From the perspective of an enthusiastic amateur photographer. This is the first ILC camera that I've owned myself. Any other shooting I've been doing over the years has been afforded to me by people or companies that let me borrow their gear from time to time.I got this with the Sony 50mm F1.8 with the slow auto-focus, and the Tamron 28mm-75mm F2.8. I've enjoyed both lenses for what they're good at.I've shot a lot of different scenarios, and have been really thrilled with the results. Shot a bunch of high school sports, a bunch of local church events, couple portraits, some group shots, sunsets on the lake, candids at some corporate events, and other numerous things that I can't specifically recall at the moment.The video it creates is beautiful, and captures ... MoreFrom the perspective of an enthusiastic amateur photographer. This is the first ILC camera that I've owned myself. Any other shooting I've been doing over the years has been afforded to me by people or companies that let me borrow their gear from time to time.I got this with the Sony 50mm F1.8 with the slow auto-focus, and the Tamron 28mm-75mm F2.8. I've enjoyed both lenses for what they're good at.I've shot a lot of different scenarios, and have been really thrilled with the results. Shot a bunch of high school sports, a bunch of local church events, couple portraits, some group shots, sunsets on the lake, candids at some corporate events, and other numerous things that I can't specifically recall at the moment.The video it creates is beautiful, and captures moments better than anything I've used previously.There were a few times where I wish I had a longer telephoto lens while shooting some sports, but otherwise I don't feel like the gear is ever holding me back. Any time I've missed a shot, it's either been a really challenging scenario that I think any existing auto-focus system would struggle with, or it's been me not using the camera effectively, or forgetting something in my technique. I've never really been in a situation where I felt like the camera failed me in terms of its performance.This camera isn't perfect. There's cameras that shoot faster, cameras that have more megapixels, cameras that are better at low light, cameras that do 4K60 without a crop, and cameras that have less rolling shutter. But this camera is really great at a lot of shooting situations while minimizing its weaknesses.I find myself really liking the layout of the camera. Having the Photo/Video/S&Q on its own dial is fantastic. I think Fuji is the only other one who's does that right now, and I think every other company should copy that feature, because it's a huge quality of life improvement if you need to switch quickly between photos, videos, and custom settings between the two.I know many say, and continue to say that Sony's handling and/or menus are bad in comparison to the Canons, Nikons, Fujis, and Panasonics of the world, and they might be right. But since I haven't used any one brand at great length, I honestly haven't found the menus of the Sony A7IV really difficult or troubling. There's a ton of settings there, and after having the camera for many months, I still feel like I'm merely scratching the surface of what can be done with the settings, but I don't really feel like I'm left overwhelmed by option paralysis or that the menus are too confusing or disorganized to find the thing I need to adjust. Some of the other brands may have better menus, but in my case, ignorance is bliss.I've enjoyed the amount of customization that can be done with the buttons and dials. Just about everything can be remapped to my liking, and there's so many different functions that can be mapped to those buttons and dials. I really feel like I can mould the camera around the way I want to use it.I bought a second battery for the camera as I figured I'd probably need it. However, I have yet to need to switch to the second battery any time I've gone out shooting with the camera. The battery life has been really solid for me. Still glad I have that second battery if I ever need to do a marathon shooting session.In all the shooting I've done with this camera, I've never really needed the speed of CF Express cards. I've only outrun the buffer like two or 3 times since purchasing the camera, and the recovery was fast enough that it wasn't a problem for me. I'm using dual 128GB ProGrade UHS-II/V90 SD cards shooting redundantly, and have been very happy with that setup.This is completely subjective, but I prefer the fully articulating screens like what is in the Sony A7IV. I like being able to hide/protect the LCD screen when I'm not using it, I like being able to put it off to the side facing forward if I'm trying to check something about a scene while in the scene, taking a self portrait or filming myself. It works for me.In conclusion, I like the camera, the battery life, the lens lineup and third party lens support, the quality of the images and video. I like the files I get straight out of the camera. It does everything that it does well enough to make me happy.I know I should have a list of cons, because no product is perfect, and that's the case with the A7IV too, but when it comes down to it, I'm having fun using the camera. There's nothing about this camera that leaves me saying, Man, I can't believe this camera doesn't do that. or I wish this camera would do this....It should be able to do this. I pull the camera out of the bag, I stick a lens on it, and I start taking photos. I'm having fun when I'm using the camera. I'm not finding myself frustrated with the camera after using it for several hours. It's doing for me what I hoped it would do. Now maybe I'd be just as happy with a Canon R6, or a Nikon Z6II, but I'm having too much fun with my Sony A7IV right now to worry about those what ifs. This is a really good camera. If you've got the budget for it, I think you'll be pleased with what you can accomplish with it.
This camera is totally unreliable for video production and I regret having my company order it for me (but at least I don't own this thing!). It overheats under totally normal circumstances. (And yes, I know about the high-temp shut-off option, which is absurd to begin with)For example: I recorded a 15 minute interview in an air conditioned building, and the camera overheated shortly after, while filming quick B-roll clips. I've never been embarrassed by a piece of equipment like this.Consult the internet: lots of people have had this problem. It's defective and absolutely not a production-ready video camera. B&H should remove it for sale until Sony has a recall and replacement program.Aside from that, it does have great image quality and autofocus but coming ... MoreThis camera is totally unreliable for video production and I regret having my company order it for me (but at least I don't own this thing!). It overheats under totally normal circumstances. (And yes, I know about the high-temp shut-off option, which is absurd to begin with)For example: I recorded a 15 minute interview in an air conditioned building, and the camera overheated shortly after, while filming quick B-roll clips. I've never been embarrassed by a piece of equipment like this.Consult the internet: lots of people have had this problem. It's defective and absolutely not a production-ready video camera. B&H should remove it for sale until Sony has a recall and replacement program.Aside from that, it does have great image quality and autofocus but coming from Nikon, there are a lot of annoying design deficiencies and inefficiencies.My Z7 had limited pro lens options but never overheated... even while working in direct summer sun all afternoon.
The A7 IV will quickly pay for itself if you use it for professional portraiture work. Customers love their photos taken on the A7 IV. It's so good I bought a second one to replace my aging Sony A7R III, which recently had issues working with some 3rd party lenses such as Samyang and Tamron's offerings.The Eye AF is amazing and crucial in getting the perfect shot and having a nice focus on the subject's eye. It also works wonders if you use it to take photos of your fav pets. Eye AF for animals works great for cats and dogs and is okay for some birds as the AI doesn't recognize some of the more exotic animals.I bought it in open box condition from B&H and it arrived in perfect condition. I think the only reason it was an open box was that the packaging was ... MoreThe A7 IV will quickly pay for itself if you use it for professional portraiture work. Customers love their photos taken on the A7 IV. It's so good I bought a second one to replace my aging Sony A7R III, which recently had issues working with some 3rd party lenses such as Samyang and Tamron's offerings.The Eye AF is amazing and crucial in getting the perfect shot and having a nice focus on the subject's eye. It also works wonders if you use it to take photos of your fav pets. Eye AF for animals works great for cats and dogs and is okay for some birds as the AI doesn't recognize some of the more exotic animals.I bought it in open box condition from B&H and it arrived in perfect condition. I think the only reason it was an open box was that the packaging was slightly damaged.The only complain I have is the LCD tilting mechanism is not so good for still photography (they have improved the design on the A7R V). And the LCD and EVF resolution is rather low for close examination of the work on the spot.All in all, highly recommended for both still and video work.
