Suavecito Strong Hold Hair Pomade for those looking for a strong hold to achieve their style. This uniquely scented water-soluble hair pomade has a creamy consistency, combs in with ease and provides a strong grip for maximum styling flexibility. Suavecito Firme (strong) Hold Pomade drys with a maximum hardness, moderate shine and washes out with water. Take a small amount of the Suavecito strong hold hair pomade and work it through your hair. Once evenly applied, work into place to achieve a style you can be proud of.