Piksters The Wiggles Strawberry Toothpaste is sugar free and specifically formulated for kids aged 2-5. Make brushing teeth fun Help your kids develop great brushing habits with sugar-free Piksters The Wiggles Strawberry Toothpaste. Specifically formulated for children, this kid's toothpaste has a mild strawberry flavour and comes packaged in an inviting, bright, and colourful tube that is a breeze to squeeze. Looking for a way to make brushing even more fun? Scan the code on the packaging and have your little one brush along to The Wiggles catchy “Brush Your Teeth” song to turn a simple daily chore into a fun activity for the whole family. Everybody ready, toothbrush steady! Specially formulated toothpaste for kids Your kids’ tender first teeth require special dental care. The Australian Dental Association recommend that children under 6 use a half strength fluoride (500-550PPM) toothpaste. Fluoride is important to your child's short and long term dental health, as it provides protection against acids generated from sugar to help prevent cavities and tooth decay and keep their enamel strong.