A safe for sensitive eyes vegan mascara that visibly volumises, lengthens, and defines, for the most amped-up, natural-looking lashes. The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay. MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.
A safe for sensitive eyes vegan mascara that visibly volumises, lengthens, and defines, for the most amped-up, natural-looking lashes. The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay. MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.
A safe for sensitive eyes vegan mascara that visibly volumises, lengthens, and defines, for the most amped-up, natural-looking lashes. The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay. MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.
A safe for sensitive eyes vegan mascara that visibly volumises, lengthens, and defines, for the most amped-up, natural-looking lashes. The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay. MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.
Last updated at 05/10/2026 03:27:14
Makewaves Mascara In Drift
Delivery $8
Tower 28 - MakeWaves Lengthening + Volumizing Mascara Drift - 8.5mL
Free delivery
MakeWaves Lengthening + Volumizing Mascara
90-day returns
Tower 28 MakeWaves Vegan Brown Mascara - Volumizing & Lengthening Mascara For Sensitive Eyes - With Aquaflex Technology For Humidity-Proof Lift -
Delivery $27.56
Tower 28 MakeWaves Vegan Brown Mascara - Volumizing & Lengthening Mascara for Sensitive
Delivery between Tue – Wed $13.79
MakeWaves Vegan Brown Mascara - Volumizing & Lengthening Mascara for Sensitive Eyes - With Aquaflex Technology for Humidity-Proof Lift - Hypoallergeni
Free delivery between 19–22 May
Tower Two Eight Triple-Wave Volumizing Mascara, Vegan Formula with Castor Oil, Water-Resistant, Lengthening and Defining Drift - rich espresso brown
Free delivery between 19–22 May
Tower 28 MakeWaves Vegan Brown Mascara - Volumizing & Lengthening Mascara for Sensitive
Delivery between 14–18 May $15.52
originally posted on sephora.com
The color is a lovely dark brown - not too light or red toned. It’s not obviously different than black because it’s quite a dark brown but it’s a softer look when applied - more natural for me. I’m a redhead with dark eyebrows so this works for me.Pros: doesn’t flake or smudge - good for all day wear, buildable for volume, easy to remove, a rich warmth to the hue, nice balanced formula: not too wet, dry or sticky/glueyCons: lengthening and lifting falls a tiny bit short, it can clump just a bit on first application - needs a little extra work to get application smoothSolution: if you use the truly wonderous Saie mascara wand with this tower 28 mascara you will get a a smoother look and the volume and length and separation you want /the saie wand reduces the clump ... MoreThe color is a lovely dark brown - not too light or red toned. It’s not obviously different than black because it’s quite a dark brown but it’s a softer look when applied - more natural for me. I’m a redhead with dark eyebrows so this works for me.Pros: doesn’t flake or smudge - good for all day wear, buildable for volume, easy to remove, a rich warmth to the hue, nice balanced formula: not too wet, dry or sticky/glueyCons: lengthening and lifting falls a tiny bit short, it can clump just a bit on first application - needs a little extra work to get application smoothSolution: if you use the truly wonderous Saie mascara wand with this tower 28 mascara you will get a a smoother look and the volume and length and separation you want /the saie wand reduces the clump effect while keeping the buildable volume.Overall I am happy with this and glad I selected it as my first brown mascara - it gives a more natural, less stark look for me than black. If you are looking for a brown, try this one, and play around with different wands. The formula itself is great.
originally posted on sephora.com
I kept hearing rave reviews about this mascara but I’m honestly a drug store mascara girl (specifically Covergirl cause it’s cruelty free and amazing). Mascara is the one thing I think the drugstore does just as good and often better than high end. But I figured I’d try this mini size since it looked good in videos. Overall I really love the formula. If you like a mascara that separate and gives that fluffy, fluttery eye look then you will love this I think. It really does give you the most beautiful lash extension look to your lashes. The one thing I wish about it is that they made the same exact formula but in a waterproof version. Although I really love this mascara it doesn’t hold the curl in my lashes like waterproof formulas usually do for me. I really wish it ... MoreI kept hearing rave reviews about this mascara but I’m honestly a drug store mascara girl (specifically Covergirl cause it’s cruelty free and amazing). Mascara is the one thing I think the drugstore does just as good and often better than high end. But I figured I’d try this mini size since it looked good in videos. Overall I really love the formula. If you like a mascara that separate and gives that fluffy, fluttery eye look then you will love this I think. It really does give you the most beautiful lash extension look to your lashes. The one thing I wish about it is that they made the same exact formula but in a waterproof version. Although I really love this mascara it doesn’t hold the curl in my lashes like waterproof formulas usually do for me. I really wish it did because besides that it is my favorite mascara ever. If you don’t have straight lashes and you want a fluttery, fluffy lash then this is the best mascara ever!
originally posted on sephora.com
This is my favorite mascara in terms of execution. My lashes look so long and full and I'm fair skinned with light eyes, so the brown is gorgeous and subtle.The only reason I'm knocking it is I do feel like there is a bit of a dryness problem, both when wearing and in the tube. If I apply in the morning, around 10pm before I'm taking it off, it can literally crumble off my eyes. But that's a long wear! The main issue is the tube itself seems to dry up in about 3 months. This IS the recommended time frame to replace your mascaras and at $20 it isn't necessarily breaking the bank but idk, it would be nice to stretch that recommendation to like 6 months? If they fixed the formula to avoid the dryness, I would be a lifetime repurchase!
| Made without | Gluten-Free, Cruelty-Free, Fragrance-Free |
| Awards | Allure Best of Beauty Award Winner (2022) |
Makewaves Mascara In Drift
Delivery $8
Tower 28 - MakeWaves Lengthening + Volumizing Mascara Drift - 8.5mL
Free delivery
MakeWaves Lengthening + Volumizing Mascara
90-day returns
Tower 28 MakeWaves Vegan Brown Mascara - Volumizing & Lengthening Mascara For Sensitive Eyes - With Aquaflex Technology For Humidity-Proof Lift -
Delivery $27.56
Tower 28 MakeWaves Vegan Brown Mascara - Volumizing & Lengthening Mascara for Sensitive
Delivery between Tue – Wed $13.79
The color is a lovely dark brown - not too light or red toned. It’s not obviously different than black because it’s quite a dark brown but it’s a softer look when applied - more natural for me. I’m a redhead with dark eyebrows so this works for me.Pros: doesn’t flake or smudge - good for all day wear, buildable for volume, easy to remove, a rich warmth to the hue, nice balanced formula: not too wet, dry or sticky/glueyCons: lengthening and lifting falls a tiny bit short, it can clump just a bit on first application - needs a little extra work to get application smoothSolution: if you use the truly wonderous Saie mascara wand with this tower 28 mascara you will get a a smoother look and the volume and length and separation you want /the saie wand reduces the clump ... MoreThe color is a lovely dark brown - not too light or red toned. It’s not obviously different than black because it’s quite a dark brown but it’s a softer look when applied - more natural for me. I’m a redhead with dark eyebrows so this works for me.Pros: doesn’t flake or smudge - good for all day wear, buildable for volume, easy to remove, a rich warmth to the hue, nice balanced formula: not too wet, dry or sticky/glueyCons: lengthening and lifting falls a tiny bit short, it can clump just a bit on first application - needs a little extra work to get application smoothSolution: if you use the truly wonderous Saie mascara wand with this tower 28 mascara you will get a a smoother look and the volume and length and separation you want /the saie wand reduces the clump effect while keeping the buildable volume.Overall I am happy with this and glad I selected it as my first brown mascara - it gives a more natural, less stark look for me than black. If you are looking for a brown, try this one, and play around with different wands. The formula itself is great.
I kept hearing rave reviews about this mascara but I’m honestly a drug store mascara girl (specifically Covergirl cause it’s cruelty free and amazing). Mascara is the one thing I think the drugstore does just as good and often better than high end. But I figured I’d try this mini size since it looked good in videos. Overall I really love the formula. If you like a mascara that separate and gives that fluffy, fluttery eye look then you will love this I think. It really does give you the most beautiful lash extension look to your lashes. The one thing I wish about it is that they made the same exact formula but in a waterproof version. Although I really love this mascara it doesn’t hold the curl in my lashes like waterproof formulas usually do for me. I really wish it ... MoreI kept hearing rave reviews about this mascara but I’m honestly a drug store mascara girl (specifically Covergirl cause it’s cruelty free and amazing). Mascara is the one thing I think the drugstore does just as good and often better than high end. But I figured I’d try this mini size since it looked good in videos. Overall I really love the formula. If you like a mascara that separate and gives that fluffy, fluttery eye look then you will love this I think. It really does give you the most beautiful lash extension look to your lashes. The one thing I wish about it is that they made the same exact formula but in a waterproof version. Although I really love this mascara it doesn’t hold the curl in my lashes like waterproof formulas usually do for me. I really wish it did because besides that it is my favorite mascara ever. If you don’t have straight lashes and you want a fluttery, fluffy lash then this is the best mascara ever!
This is my favorite mascara in terms of execution. My lashes look so long and full and I'm fair skinned with light eyes, so the brown is gorgeous and subtle.The only reason I'm knocking it is I do feel like there is a bit of a dryness problem, both when wearing and in the tube. If I apply in the morning, around 10pm before I'm taking it off, it can literally crumble off my eyes. But that's a long wear! The main issue is the tube itself seems to dry up in about 3 months. This IS the recommended time frame to replace your mascaras and at $20 it isn't necessarily breaking the bank but idk, it would be nice to stretch that recommendation to like 6 months? If they fixed the formula to avoid the dryness, I would be a lifetime repurchase!
I’m so sad to write a negative review about this mascara. I had such high hopes for it! In the last few years I have to wear tubing mascara or I will get raccoon eyes. I’ve tried everything and it doesn’t matter. If it’s not tubing, it will transfer to my under eyes. Especially because I use latisse and have long lashes.The only real tubing mascara I have found that works is Thrive. It works great but sometimes it’s too bold. Sometimes I want a more natural look.When I saw this I got so excited!! It looks beautiful! It goes on great. Doesn’t stick together. Makes my lashes long and doesn’t weigh them down BUT it smudges. A lot! The first time I wore it I thought it might have been because I got a little teary watching a movie. But it did it the second and third ... MoreI’m so sad to write a negative review about this mascara. I had such high hopes for it! In the last few years I have to wear tubing mascara or I will get raccoon eyes. I’ve tried everything and it doesn’t matter. If it’s not tubing, it will transfer to my under eyes. Especially because I use latisse and have long lashes.The only real tubing mascara I have found that works is Thrive. It works great but sometimes it’s too bold. Sometimes I want a more natural look.When I saw this I got so excited!! It looks beautiful! It goes on great. Doesn’t stick together. Makes my lashes long and doesn’t weigh them down BUT it smudges. A lot! The first time I wore it I thought it might have been because I got a little teary watching a movie. But it did it the second and third time! I don’t think it’s a true tubing mascara. The thrive mascara doesn’t run even when I go in water! If anything the tubs come off in little pieces, but it doesn’t smudge.I’m sad. I really wished it didn’t smudge because it is really beautiful!
I love this mascara. I have tried so many (Better than Sex, Roller Lash, BadGal Bang, Covergirl Cleantopia, Telescopic, just to name a few). I have straight, long lashes that i curl before applying mascara. The issues I always have with other mascaras include: not holding the curl, flaking, smearing onto my under-eye, not enough volume, not a thick enough formula, too thick of a formula, clumping, etc. This mascara eliminates so many of these issues. The formula does not flake at all, only ends up under my eyes if I close them for a nap, holds a curl exceptionally well, thick enough to give the look I want but not weigh down my lashes. It's perfect in my opinion. I do pay close attention to which side im applying with- I start with the inner short bristles on the ... MoreI love this mascara. I have tried so many (Better than Sex, Roller Lash, BadGal Bang, Covergirl Cleantopia, Telescopic, just to name a few). I have straight, long lashes that i curl before applying mascara. The issues I always have with other mascaras include: not holding the curl, flaking, smearing onto my under-eye, not enough volume, not a thick enough formula, too thick of a formula, clumping, etc. This mascara eliminates so many of these issues. The formula does not flake at all, only ends up under my eyes if I close them for a nap, holds a curl exceptionally well, thick enough to give the look I want but not weigh down my lashes. It's perfect in my opinion. I do pay close attention to which side im applying with- I start with the inner short bristles on the lash ends and towards the root on second layer, then move to the longer outer bristles to define the ends more and give more fullness and volume. Highly recommend. This image was taken after 12 hours of wear. None of the other mascaras ive used could look this good after 12 hours.
After seeing this mascara pop up repeatedly as a highly-rated brown mascara, I decided to give it a try. I've been a long-time fan of brown, enhancing-but-not-distracting mascaras like MAC Haute and Naughty and Wander Beauty Unlashed, both of which give my lashes a light, fluffy, and natural look. I hoped this one would be a great addition to my makeup bag, but it ended up being just okay.Right from the first application, I noticed it felt...goopier? than I typically prefer. Instead of the soft, feathery effect I usually love, my lashes felt thicker and a bit clumpier. It's not that my lashes looked terrible, but they didn't have the effortless, fluffy volume I'm used to. The formula seemed heavier, and it didn’t quite glide on as smoothly as I had hoped.Funny ... MoreAfter seeing this mascara pop up repeatedly as a highly-rated brown mascara, I decided to give it a try. I've been a long-time fan of brown, enhancing-but-not-distracting mascaras like MAC Haute and Naughty and Wander Beauty Unlashed, both of which give my lashes a light, fluffy, and natural look. I hoped this one would be a great addition to my makeup bag, but it ended up being just okay.Right from the first application, I noticed it felt...goopier? than I typically prefer. Instead of the soft, feathery effect I usually love, my lashes felt thicker and a bit clumpier. It's not that my lashes looked terrible, but they didn't have the effortless, fluffy volume I'm used to. The formula seemed heavier, and it didn’t quite glide on as smoothly as I had hoped.Funny enough, I accidentally left it at a friend's house a few weeks ago. Normally, I'd be kicking myself, but honestly, I haven't even thought about it until now. I guess that says a lot about how much I miss it (or don't!). While it might be a hit for others, especially if you prefer a more dramatic lash look, it didn't quite make the cut for me.
Do not buy!! I love everything from tower 28 and I have never wrote a review for a product in my life but my experience with this product was so bad I had to help at least one person. It looks amazing on the eyes but took a good 30 minutes to take off and I used every product under the sun to remove it. As someone with sparse lashes I am very gentle with the few that I have. From just counting I lost 22 eyelashes at least while trying to remove this product!!! I don’t know if I got a bad batch or what happened. But I’ve been wearing mascara almost everyday for 15 years and I have never had a mascara be so difficult to remove. I don’t know if it was dried out, but beware, it seems not all batches are created equal. Save your eyelashes and the half hour and wear ... MoreDo not buy!! I love everything from tower 28 and I have never wrote a review for a product in my life but my experience with this product was so bad I had to help at least one person. It looks amazing on the eyes but took a good 30 minutes to take off and I used every product under the sun to remove it. As someone with sparse lashes I am very gentle with the few that I have. From just counting I lost 22 eyelashes at least while trying to remove this product!!! I don’t know if I got a bad batch or what happened. But I’ve been wearing mascara almost everyday for 15 years and I have never had a mascara be so difficult to remove. I don’t know if it was dried out, but beware, it seems not all batches are created equal. Save your eyelashes and the half hour and wear anything else.
My eyes are super sensitive, plus I have oily eyelids so most mascaras don’t stay put. I either end up with smudges on my upper eyelids or I look like a raccoon. I decided to give the Tower Beauty mascara a shot and I’m so happy I did. I love the color. I’m pale and blonde so the brown looks really natural but still gives my eyes a nice pop. The formula lengthens my eyelashes beautifully and separates way better than most other brands I’ve used. I can put this on at 8 AM and it’s still on at 8 PM. No smudges or flaking. Best of all, my eyes haven’t reacted to this mascara at all; no watery eyes, no irritation, and no itchiness! Highly recommend!!
I have tried every mascara on the market- high end and drugstore. Over the last year I have actually been using drugstore mascara as I have had more success with those than high end. I tried the Tower 28 mascara and am completely blown away. It makes my lashes look incredible! I have oily lids and most mascara wipes off on them during the day- this does not. No flaking, no transfer, just beautiful lashes all day long. I have already repurchased and plan to keep this in my routine! My only complaint is I do find it dries out quickly, but based on how fantastic it is otherwise- I will accept that!Prior to this I was really enjoying Maybelline sky high, and Loreal telescopic lift mascara. Although I also loved Benfit roller lash, I found it always smudged on my lids.
As a disclaimer, I have pretty long and thick lashes, so my main issues are holding a curl, comfort, and ease of use.This mascara feels different from anything I've ever tried. When you get it out of the tube, it looks like there's no mascara on the wand, but then you use it and it applies perfectly. This means it's so easy to apply bc it doesn't over-apply and doesn't get dirty. You'd need to make an effort to make your lashes clumpy, and I'm not exaggerating. This holds a curl all day on my heavy lashes and it's perfect.However, the best thing about this mascara is how comfortable it is!!! It doesn't feel heavy on my lashes (prob bc you don't apply too much) and feels like it's healthy on my lashes. If I take a nap with it, it doesn't feel uncomfortable at all ... MoreAs a disclaimer, I have pretty long and thick lashes, so my main issues are holding a curl, comfort, and ease of use.This mascara feels different from anything I've ever tried. When you get it out of the tube, it looks like there's no mascara on the wand, but then you use it and it applies perfectly. This means it's so easy to apply bc it doesn't over-apply and doesn't get dirty. You'd need to make an effort to make your lashes clumpy, and I'm not exaggerating. This holds a curl all day on my heavy lashes and it's perfect.However, the best thing about this mascara is how comfortable it is!!! It doesn't feel heavy on my lashes (prob bc you don't apply too much) and feels like it's healthy on my lashes. If I take a nap with it, it doesn't feel uncomfortable at all afterwards. Idk how to explain it but this is amazing. It makes me not hate wearing mascara!!
| Made without | Gluten-Free, Cruelty-Free, Fragrance-Free |
| Awards | Allure Best of Beauty Award Winner (2022) |
