My FAVORITE candy of ALL time. These remind me of my childhood as my brother and I used to fight over them. Now they are difficult to find in the Southern US. Previously I could rely on Target to stock these but that has become scarce now. Amazon usually carries but only in mass quantities. Trolli, please release these nationwide. The outer shell is your first taste of the beloved lightly sour gummy flavors and when you take a bite, it’s your favorite trolli texture! These are literally the best thing Trolli has ever produced. I think I could eat a truck load!

Candy manufacturers are definitely in a sweet business. Candy—chocolate and non-chocolate sweets—drove $20.8 billion in sales in the U.S. last year, with gum adding another $3 billion*. But it takes more than a sweet product to generate savory sales. In fact, candy manufacturers need to invest millions in marketing dollars to build brand equity and distinguish their confections in a crowded marketplace. And to ensure a sweet outcome, marketers need assurance that they’re spending their dollars in the right places and at the right time.But marketing involves more than simply identifying channels and audiences to engage with—it involves positively influencing brand opinion as well, something that the Ferrara Candy Co.’s Trolli brand sought to amplify in a recent ... MoreCandy manufacturers are definitely in a sweet business. Candy—chocolate and non-chocolate sweets—drove $20.8 billion in sales in the U.S. last year, with gum adding another $3 billion*. But it takes more than a sweet product to generate savory sales. In fact, candy manufacturers need to invest millions in marketing dollars to build brand equity and distinguish their confections in a crowded marketplace. And to ensure a sweet outcome, marketers need assurance that they’re spending their dollars in the right places and at the right time.But marketing involves more than simply identifying channels and audiences to engage with—it involves positively influencing brand opinion as well, something that the Ferrara Candy Co.’s Trolli brand sought to amplify in a recent online offensive. Historically, the Trolli gummy candy brand wasn’t as well known as the company wanted. So it developed its first major online ad campaign in years, and it did so in a very specific way aimed at a very specific demographic—13- to 17-year olds.Teaming up with their agency, Periscope, they devised the “Weirdly Awesome” campaign, which combined fantasy, Internet memes and a wild dash of humor for a dramatic content push across social media, video programming and display ads to capture the attention of 13-17 year olds.But the brand didn’t just launch the campaign and forget about it. With the help of Nielsen Digital Brand Effect, Trolli and Periscope were able to get a real-time understanding of the brand building effectiveness of their efforts across social media and video channels, as well as the campaign’s performance against the brand’s primary marketing objective—awareness. Periscope was also able to identify in real-time the key campaign elements driving brand lift—creative, site and frequency—to adjust the campaign while it was going on. Overall, the Weirdly Awesome campaign generated a sweet outcome by increasing awareness for Trolli by 71% and provided insights for Periscope on digital advertising best practices that could be applied to future campaigns.

I think there’s going to be a noticeable guilty pleasure pattern here. I have a slight candy addiction. I hate chocolate though, so give me any gummies or anything sour and I’m in heaven. These strawberry puffs are a prime example of something that I could sit down and eat an entire bag of without even realizing that I’ve done it. There isn’t too much of a marshmallow taste or strawberry taste. The combination is absolutely perfect, in my opinion. In fact, I’m now craving about five bags of these.

I find it really fun to eat these, since it has a hard shell on the outside and softchew texture in the center. Small enough to pop a bunch in your mouth! It’s pretty good, but definitely more pricy compared to something like a pack of Skittles. But it’s more gummy than taffy like! I love the regular Trolli worms, and this definitely takes a twist on them! If you like the texture of chocolate dipped gummies and the flavor of of their sour worms, it’s worth to try out these eggs!

I was so surprised when I first tried these. These strawberry puffs were perfectly puffed. They didn't stick to my teeth like most other gummed and their strawberries n cream fla or was a delight. I found myself finishing off the bag during my afternoon commute home. Very good sweet, snack for any gummy candy lover.

These colorful eggs are highly reminiscent of the same colored sour worms, most of us love. This, as well as their unique and curious look, were the first things to make me try these. They are very good! They are hard, tart and smooth when first popped into your mouth. As you chew them, they become exactly the same flavor and texture as the trolli sour worms, which are terrific. I love these little guys and only gave them 4 stars because I would way rather chose the sour worms than these. However, they are SOO similar, and the perfect change up.

Yes! Definitely delicious and yummy! Sweet but not too sweet can eat the entire bag in one go! Easy to find and price reasonably well. A must during Easter through the summer months! Everyone in my household enjoys these little delights and we buy them quite often. Highly recommend to curb that sweet tooth!

I love these!! The exterior reminds me of jelly bean but the interior is gummy. It’s a really interesting texture with a fantastic taste as well. I always grab these at the gas station if I can find them. Everyone I’ve shared them with is always skeptical to begin but huge fans once they give it a shot.

This is one of my long time favorites. I have eaten so-o many of these candies, I should have a stake in the company. They are jelly beans sized candies, and have a candy shell like jelly beans, but the insides are gummy instead of jelly, so are firmer and chewier. I discovered, quite accidentally, that if you leave a bag in the sun on the dash of your car for an hour or so, the candy shell remains intact but the gummy insides become liquid (molten, if you're not careful!) and eating them this way is a fun and delicious change. Yum...I'm going to have to get a bag or two...or ten.

I love all gummy candies from Trolli. I grew up eating them like most kids and as an adult I still enjoy them. They’re just the right consistency and have a great variety of flavors. Wether it’s sweet or sour they’re all great. Plus they’re affordable and very accessible. You can get them almost anywhere snacks are sold. Definitely one of my favorites. Especially the worms and gummy sour candies 🍬