The first thing I noticed is the inner packaging; it's it's folded instead of sealed. (Like Weet-Bix) That alone is no big deal. I could tell before even eating them that something was amiss. The texture is completely different. It's no longer flaky like it used to be. And like others have said, the flavour has changed as well. I loved VitaBrits for what they were. If I wanted Weet-Bix, I would have bought Weet-Bix. VitaBrits has become a poor imitation of it. I will no longer be buying them.

I used to eat Vitabrits every morning, ever since I was a kid. I hate the texture of weetbix and in comparison vitabrits we’re always light compact and flaky in a way that stayed together. It’s been three years since the change maybe longer, everytime I buy them I hope it will have changed back. They’re everything I hated about weetbix now, it’s the same cereal in different packaging. If I wanted weetbix I would have been buying it, why they ruined their product I will never understand. Makes me sad every time I realise I’ll never be able to eat it again.

Where has this cereal been all my life?! Recently diagnosed prediabetic and searched for a no sugar cereal and came across this little gem! How can a product made with just wheat and a tiny amount of salt be this delicious? it puts all other cereals to shame. Problem is that it is all I crave each day! I break up the biscuits as I put them in the bowl, which is a therapeutic exercise!