The brand Veja is a global leader in sustainably and fairly produced sneakers. For the production of their shoes, they use Fairtrade rubber for the soles and fairly traded organic cotton for the lining. If there are components made from plastic in the shoes, this plastic is sourced from recycled plastic bottles. The shoes are then sewn in a modern factory in Brazil. The V-10 from Veja was launched to celebrate the brand's tenth anniversary and has since become the flagship model of the brand. Despite its distinct style, it features a cool retro silhouette reminiscent of famous sneakers from the past. B-Mesh is made from 100% recycled polyester, derived from recycled plastic bottles that are shredded into flakes and then processed into fibers in a Brazilian factory. It takes three plastic bottles to produce one pair of Veja shoes. B-Mesh is a lightweight, breathable, and water-repellent fabric.