The Veja brand is the absolute pioneer on the world market for sustainably and fairly produced sneakers. In the production of their shoes, for example, they only use fair trade rubber for the soles or fair trade organic cotton for the lining. If there are components on the shoes that are made of plastic, this plastic is obtained from recycled plastic bottles. The shoes are then sewn in a modern factory in Brazil. Veja's V-10 was launched on the brand's tenth anniversary and has since become the brand's absolute flagship. Despite its own clear line, the cool retro silhouette can still be seen here, with which it is applied to famous sneakers of yesteryear. The cowhide comes from farms in Uruguay, a country known for its culture of animal husbandry and the quality of its leather. It is tanned in Brazil in compliance with Reach standards. Special attention is paid to water consumption during the tanning process.