The Veja brand is the absolute pioneer on the world market for sustainably and fairly produced sneakers. For example, they only use fair trade rubber for the soles and fair trade organic cotton for the lining. If there are parts of the shoes that are made of plastic, this plastic is obtained from recycled plastic bottles. The shoes are then sewn in a modern factory in Brazil. The V-10 by Veja was launched on the occasion of the brand's tenth anniversary and has since become the brand's absolute flagship. Despite its own clear line, the cool retro silhouette is still recognisable here, with which it is based on famous sneakers from the past. The cowhide comes from farms in Uruguay, a country known for its culture of animal husbandry and the quality of its leather. It is tanned in Brazil in compliance with Reach standards. Special attention is paid to water consumption during the tanning process.