The natural hydration and nutritional properties of Vita Coco Coconut water has already won the brand a loyal following amongst many, including celebrities and athletes. Vita Coco is based on one single ingredient: natural coconut water. The coconut water used in Vita Coco comes from young green coconuts (not brown ones) and is loaded with naturally occurring electrolytes, with each 330ml serving providing 15 times more potassium than leading sports drinks. As a great tasting, fat free and low calorie route to natural hydration, Vita Coco has become the best natural alternative to sports drinks, pure and flavoured bottled waters for consumers. Sure, Vita Coco has more than 15 times the electrolytes found in sports drinks and is as natural as natural gets (some say it's just like sticking a straw in a coconut). Vita Coco is about hydration, and hydration is important no matter what you do. It's okay if you're not a marathon runner, a football player, or a Tour de France winner. Life is hectic enough, and you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport. This product is vegetarian, vegan, dairy free and naturally gluten free.