When Sanitarium's first baker, Edward Halsey, began preparing their very first products in 1898, he was driven to improving the health in Australia. After producing their first batches of ready-to-eat breakfast cereal to varying success, it wasn't until thirty years later in 1928 when Sanitarium began selling a new high-fibre and low-sugar breakfast cereal: Weet-Bix. These days, Weet-Bix is a household name and is seen as a quintessential Australian food. Over the years they have sponsored AFL, cricket, soccer and rugby union teams and the cereal is now sold in several countries overseas including New Zealand and South Africa. For nearly ninety years, Aussie kids have been raised to be Weet Bix kids, and now, you can own a piece of Australian memorabilia with this Weet Bix Box. Crafted from durable metal, this collectible tin harkens back to the early days of Sanitarium and is adorned with early Weet Bix advertisements from the 1920's and 30's. While the exterior exudes vintage charm, the inside of this tin is very spacious and can even house a standard cardboard box of the cereal inside. Whether you're a life-long fan of the cereal or a collector of vintage advertisements, this Weet Bix Box is sure to please. After all, Aussie kids are Weet Bix kids! Weet Bix Box features: Designed in New Zealand. Crafted from metal. Hinged lid. Adorned with retro Weet Bix advertisements. The early history of Sanitarium is included on the rear of the tin. Houses a standard cardboard box of Weet Bix. Dimensions: 24cm (l) x 19cm (h) x 10.5cm (w).