Developed with dentists our holistically formulated and multiawardwinning certified natural toothpastes contain the purest plant extracts in a natural mineral base or plantbased gel to clean teeth gently but thoroughly, prevent the buildup of plaque, keep gums healthy and breath sweetly fresh. The range is made without synthetic fragrances, colourants, flavourings, sweetening agents and also fluoride, which is particularly popular in areas where water supplies contain added fluoride.