Long-lasting colour and shine with zero damage. Wella SHINEFINITY is a demi-permanent colour glaze that'll give hair incredible shine and colour without lifting or damaging it. Use it after blonding, as a standalone service or simply on natural hair to achieve a healthy-looking, long-lasting shine with a gorgeous, silky feel. SHINEFINITY features innovative pH technology which means that it starts off alkaline to ensure excellent colour formation, but then drops to a gentle acidic range (around 6.5) to ensure zero lift and zero damage. It's responsibly formulated too, being free from ammonia, silicones, alcohols and animal-derived ingredients. There are 40 shades in the range, offering the flexibility for several different SHINEFINITY services. As well as a simple glaze service, try using it between colour appointments to adjust or enhance blond hair, or to correct or balance colour while enhancing shine. SHINEFINITY is designed for mixing 1:1 with Wella SHINEFINITY Activator which is available in formulas for bottle application or brush & bowl. Comes in a 60 ml tube.