The colour is very vibrant and easy to apply. Takes to bleached hair quickly and lasts for a few washes with normal shampoo and conditioner. I like that it doesn't stain hands/skin super quickly so I can reapply in the shower for a quick vibrancy boost. Will definitely be buying again. I bought 68,69 and 70 in the reds and they aren't noticeably different colours when applied but they still look good.

After using Artic fox in my hair for the past year and needing to redo my hair a little more often than I like I decided to take a chance on this one. I’m not disappointed! It’s been two months and my hair is the perfect color I wanted. It does bleed for a while but the color is still vibrant without touch up! I will definitely use this product again! My hair was left healthy and soft!

I absolutely love this! It's the first time I've ever tried this brand. I'm actually pretty impressed. First of all the color is beautiful, bright red. It's easy to use as you don't need developer. I have damaged, over processed hair from bleaching and dying my hair purple constantly. It covered my faded purple very nicely and is lasting a long time. Also it wasn't strong chemically smelling like others and made my hair really soft. I'm definitely buying this again!

Perfect semi permanent hair dye. This is the 3rd colour I’ve used of this brand and put the dye over faded blue and purple split dye. The blue side went purple and over the purple it went the same colour as the bottle. The best hair dye I’ve ever used. East to apply. I have a lot of hair. I went through a bottle and a bit just because I wanted to make sure I covered the blue. Love the smell. Love how easy it is to wash out and off skin. It’s obviously gonna fade after a few washes. Normally lasts about 10 washes for me but I have rather damaged hair so that’s to be expected. Recommend this to everyone.

Thought I'd try Adore Indigo Turquoise semi as an option, normally use Manic Panic (Rockabilly Blue) and Direction dyes. Been dying my hair blue for years. Bleached my hair again prior and applied to towel dried as instructions directed. Heat treated and left in overnight. Not happy at all with the Indigo! It has no vibrancy and the colour pigments didn't take well at all, plus didn't turn out the colour it claims to on the swatch. The turquoise is far more dominant than the indigo and is closer to the swatch. I was after a bold extreme pop of colour - not a watered down wash of colour that looks nothing like it advertises. Also, watch the colour run down the sink hole and keep going! The only ups' I can give this product (based on these two colours) is it does ... MoreThought I'd try Adore Indigo Turquoise semi as an option, normally use Manic Panic (Rockabilly Blue) and Direction dyes. Been dying my hair blue for years. Bleached my hair again prior and applied to towel dried as instructions directed. Heat treated and left in overnight. Not happy at all with the Indigo! It has no vibrancy and the colour pigments didn't take well at all, plus didn't turn out the colour it claims to on the swatch. The turquoise is far more dominant than the indigo and is closer to the swatch. I was after a bold extreme pop of colour - not a watered down wash of colour that looks nothing like it advertises. Also, watch the colour run down the sink hole and keep going! The only ups' I can give this product (based on these two colours) is it does condition ok but that's about it. Can't rate on staying power as I just did it, but based on how much it leaches out I doubt it'll stay in for long. Staying with Manic Panic Directions - this wasxa waste of time money. Hate the result anyway. Based on my dissapointment I certainly won't be purchasing Adore again. Hell no.

I actually used "Fiesta Fuschia" but since that color isn't listed on this site I will leave my review here.If you bleach your hair prior to use your color will come out super bright and vibrant. If you have a previous hair dye in a lighter tone this will go over those lighter areas and tint them fuschia but you will not see it as much in darker areas. I actually think that makes the effect look pretty nice. I dyed my hair and my roots grew out a bit and I put this over it without dying so I kind of have an ombre effect. The ends are lighter and the upper area is darker but the color is still visible. Try not to go too close to the scalp or else your scalp will get stained. It will wash out in a wash or two though. Putting vaseline around your hairline is always a ... MoreI actually used "Fiesta Fuschia" but since that color isn't listed on this site I will leave my review here.If you bleach your hair prior to use your color will come out super bright and vibrant. If you have a previous hair dye in a lighter tone this will go over those lighter areas and tint them fuschia but you will not see it as much in darker areas. I actually think that makes the effect look pretty nice. I dyed my hair and my roots grew out a bit and I put this over it without dying so I kind of have an ombre effect. The ends are lighter and the upper area is darker but the color is still visible. Try not to go too close to the scalp or else your scalp will get stained. It will wash out in a wash or two though. Putting vaseline around your hairline is always a good idea. This formula requires some heat processing so I recommend getting an aluminum shower cap and tucking your hair into it so that it reflects the heat better. Don't wrap your hair when doing the heat portion of the color because your hair will heat unevenly resulting in some areas holding the color better than others.Using a keratin based conditioner or mask prior to but not immediately before will help your hair color hold and absorb better. Using a color sealing conditioner and rinsing with color water is best for immediately after coloring. If you do get some stains anywhere in your bathroom wipe them immediately. If you let them sit a while you can try acetone but not on wood or other porous surfaces. The acetone (nail polish remover) helped take the stains off of my marble sink. If it doesn't come off right away just give it time. After all this is only a semi-permanent color.

Adore semi-Permanent is my all-time favorite.

I love so much about Adore's Semi-Permanent hair color. I always look for products without chemicals in my cosmetics because I want safe products. This Adore hair dye was perfect because it didn't have any ammonium, peroxide, or alcohol in it. There's no smell from this product and it's freeing knowing there's no obnoxious smell from this. I used the Adore Crimson hair color and I totally love it! This is the only kind of safer dye I use now and covers my hair well without those chemicals previously mentioned above in it.

Fabulous, I stock up on it as its an oustanding product!

I've bought this so many times, its fantastic. Make sure you apply to non-conditioned hair, and follow directions, you're meant to put heat on it for at least twenty minutes. Put it on your roots first as they'll grab less color than ends, then maybe 20 minutes later work your way down to the ends. You can dilute the color with conditioner or buy their crystal clear color which is a clear glaze and use that. If your hair isn't bleached blonde, you will have to keep it on for a couple of hours after you've applied heat. If your hair is natural blonde, it won't take as well as bleached as the cuticle of your hair will be too smooth. - it will work but use heat and keep it on for a few hours.

Oh wow this colour is

Oh wow this colour is intense and so beautiful! I am growing out my grey, I have waist length hair, there was a stark root line of my natural dark brown to black growing down so I needed something along the lines of grey to blend in the blonde. This colour worked perfectly! So easy to use and leaves the hair shiny and luxurious colour, blended perfectly. I totally recommend this product and this colour, but there are many beautiful colours to try in the range! This works fine for me! So happy in so glad I found you online..

Very impressed!

It’s a gorgeous colour, I also purchased another colour too!I was a little worried to use it because it was a different consistency to the other direct dyes I use (maintaining light pink hair is a pain) but I really enjoyed it actually. Instead of a solid colour, it was actually clear/translucent pink. It has great pigmentation and gave me exactly what I was wanting. My only issue is that the bottle was smaller so I had to buy multiple, but for the price it’s definitely reasonable.